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For too long women have had to choose between comfort and support when it comes to their bras. The Illusion Collection is designed for women who are looking for a bra they can trust, but cannot feel. First to launch in the range is Body Make-Up Illusion Lace, which marks a new era in lingerie. It is a product so innovative that it bridges the gap between wired and non-wired bras, creating a whole new category of bras. Its next-level comfort can be credited to its revolutionary engineering featuring comfort wire, which curves and contours naturally around the body. Flexible and ergonomic in its design, it sits to delicately against the skin, that it makes you forget that you’re wearing a bra at all. Since the wired bra’s invention in 1893, we’ve made monumental strides in technology, from moon landings to vaccines, Wifi to AI. Yet women have long settled for bras that dig in or fail to support them. Since the wired bra’s invention in 1893, we’ve made monumental strides in technology, from moon landings to vaccines, Wifi to AI. Yet women have long settled for bras that dig in or fail to support them. The bra has been a blind spot for real innovation, accepted as good enough. But now , true progress is here. In a world where ordinary just won’t do, you deserve something truly extraordinary. That's why we’ve dedicated ourselves to pushing the boundaries of lingerie innovation to new heights, bringing you a revolution in comfort and support. Imagine a bra so innovative, it provides maximum support combined with the feeling you’re wearing nothing at all. Introducing the Illusion Collection: cutting-edge design that never cuts in, engineered for unparalleled support and softness. This isn’t just a bra – it's the bra reimagined, reinvented, re-wired. Comfort reinvented Experience comfort like never before with the breakthrough Body Make-Up Illusion Lace bra. If this bra were a pair of shoes, it’d be like slipping into a pair of heels that feel like your favorite slippers. The impossible has really been made possible with our combination of revolutionary comfort wire, creamy soft fabric, integrated cup cushion that adapts to your unique shape – creating the illusion of not wearing anything at all. Body Make-Up Illusion marks a new era in lingerie. One where comfort and style have never co-existed so beautifully. The breakthrough bra with the breakthrough “wow” effect Prepare to be wowed by the revolutionary Body Make-Up Illusion Lace - the bra that transforms how you feel about bras – literally. Designed with a combination of innovative features that come together to create the illusion of wearing nothing at all – this is the bra reinvented. With its breakthrough comfort wire, creamy soft fabric and integrated cup cushions, you will experience a fit so natural, it feels like its truly at one with your body. The before-and-after effect is astounding from lackluster to luminous in a single wear. Discover the wonder of true lingerie innovation today. Your body and wardrobe will thank you. Introducing Body make - up illusion lace the bra that goes beyond your imagination The impossible has been made possible with the launch of Body Make-Up Illusion Lace; the bra that offers chic style and simultaneously feels totally invisible. This ground-breaking piece of lingerie design seamlessly blends chic design with next-level comfort. Our next-level innovation has created a completely new category of bras; one which bridges the gap between wired and wireless, offering all the support of a wired bra but giving the illusion of wearing nothing at all. This is attributed to the combination of features, including comfort wire that contours naturally against your body, creamy soft fabric and integrated cup cushions. If you’d ever imagined a bra that offers unparalleled comfort as well as a sleek, flattering silhouette, imagine no more. Experience the best of both worlds with Body Make-Up Illusion Lace. #TRIUMTH

Emirati racer graduates from F4 to Formula Regional Rashid Al Dhaheri, after two successful years competing in the Italian F4 series has taken the next step in his motorsport career securing a seat in the Formula Regional European Championship by Alpine (FRESCA).  He will be staying with PREMA Racing, the team he has been competing with since the start of his single-seat racing. The move up to FRESCA has been achieved after Al Dhaheri’s strong karting career which led to multiple WSK titles, He made his debut in single-seaters in the 2023 Italian Formula 4 Championship and Euro 4 Championship, where he achieved a number of rookie podiums.  Later in 2023, he made his F4 Southeast Asia debut and claimed his maiden win. He continued to impress in his home series, the 2024 F4 UAE Championship, with two wins and fourth place in the series. He later achieved two podiums in Euro 4 and Italian F4. Rene Rosin, PREMA Team Principal, commented: "We are extremely pleased to continue working with Rashid. He is a skilled driver with a very smart approach and having been with us since his very first days in racing, he knows the team very well. He is fully part of the family and there is great chemistry between us. We know that stepping up from F4 to FRECA is not easy, but from what we have seen so far, we are confident that Rashid will be a very quick learner." Last week (15th November) Al Dhaheri, made his Formula Regional debut in post-season testing and in the Macau FR World Cup, widely considered to be one of the most important races for up-and-coming drivers, which led to his move to FRESCA. On the news that he would be staying with the team, Rashid Al Dhaheri, said: “I'm very happy to be continuing with PREMA. It has been a great and successful season in Formula 4, which allowed me to continue to develop as a driver, always improving and progressing. Becoming a Formula Regional European Championship by Alpine driver will present new challenges, but honesty I just can’t wait to get back on track.” #RashidAlDhaheri # Emiratiracer

Al Mana Holding W.L.L. , Qatar’s leading business enterprise, has signed an initial order agreement with Geely Holding’s electric pickup truck brand, Riddara, marking a significant entry into the Qatari market. The agreement represents a major milestone in the growth of electric vehicles (EVs) in the region, aligning with Al Mana Holding’s dedication to diversifying its automotive portfolio and supporting Qatar’s sustainable development goals. As part of the agreement, Al Mana Holding will serve as the exclusive dealer for Riddara's electric pickup trucks in Qatar. Al Mana Holding's industry-leading reputation and vast experience will play a crucial role for establishing a robust market presence for Riddara’s products in the country. Riddara's electric pickup trucks are designed with advanced electric drive technology, intelligent vehicle systems, and a focus on efficiency and comfort, tailored to meet the demands of Qatari consumers. Mr. Steve Qingyang, the General Manager of Riddara International Business stated, "Partnering with Al Mana Holding marks a significant milestone for Riddara as we bring our intelligent and eco-friendly automotive solutions to Qatar. Our commitment to innovation and sustainability aligns perfectly with the needs of this dynamic market. We're excited to introduce our range of electric vehicles, featuring advanced AI-driven systems and sustainable manufacturing processes. This collaboration will not only expand our global footprint but also contribute to Qatar’s transition towards cleaner transportation. ” Mr. Xia Mo, the Regional Director of Riddara Middle East  commented,” At Riddara, we are excited to sign this agreement to introduce our upcoming vehicle offerings. This partnership allows us to provide customized solutions that cater to the unique preferences of Qatar based consumers. Al Mana Holdings’ local insights will enable us to rapidly adapt to market demands and offer tailored mobility solutions. We are confident that our intelligent, eco-friendly vehicles will resonate with Qatar's environmentally conscious and tech-savvy consumers.” This alliance is part of Al Mana Holding’s broader strategy to expand its electric vehicle offerings and aligns with its recent partnerships with other notable EV manufacturers, including VinFast and ZEEKR. These collaborations underscore the company’s commitment to leading the transformation towards electric mobility in Qatar and reinforcing its role as a key player in the region’s automotive industry. Mr . Hisham Saleh Al Mana, Chairman of Al Mana Holding , said,” We are thrilled to join forces with Riddara, a dedicated electric pickup truck manufacturer. This deal enables us to offer our customers in Qatar access to state-of-the-art automotive technology to our customers. Riddara's commitment to innovation, particularly in AI-driven systems and electric powertrains, perfectly complements our vision to lead the automotive market into a greener future. We're particularly excited about introducing Riddara's unique customization options, allowing our customers to personalize their vehicles to an unprecedented degree.” The Riddara-Al Mana partnership also supports Qatar’s National Vision 2030, which emphasizes sustainability, environmental stewardship, and the reduction of carbon emissions. By introducing Riddara's electric vehicles to the Qatari market, Al Mana Holding is actively contributing to the nation's goal of promoting cleaner, more sustainable transportation solutions. Mr. Christopher Preston, Executive Director of Al Mana Holding , said,“Collaborating with Riddara allows us to expand our portfolio with innovative vehicles that meet the highest international standards for quality and sustainability. We look forward to bringing these exceptional products to our discerning clientele in Qatar. Riddara's focus on intelligent manufacturing and their use of recycled and bio-based materials align with our commitment to reducing environmental impact. This partnership not only enhances our product lineup but also strengthens our position as a forward-thinking dealership committed to shaping the future of mobility in Qatar.” To ensure a seamless ownership experience for Qatari customers, Al Mana Holding will capitalize on its existing network of service centers, offering expert maintenance, repairs, and access to an expanding EV charging infrastructure. This commitment to customer satisfaction is key to establishing Riddara’s strong foothold in Qatar. The introduction of Riddara’s electric pickup trucks through this partnership marks a significant step in diversifying Qatar’s automotive market and offering more sustainable, future-oriented transportation choices. Furthermore, it positions Al Mana Holding at the cutting edge of the electric vehicle transition, solidifying its leadership role in Qatar’s automotive landscape. #ALMANAHOLDING #GEELY

Three regional partners have joined the GSMA Open Gateway initiative, while the GSMA’s latest Mobile Economy MENA report highlights significant genAI adoption across the region M360 MENA  opened its doors in Doha today with Host Sponsor Ooredoo Qatar, in partnership with the Ministry of Communications and Information Technology of Qatar. As mobile services are projected to contribute $360 billion to the region’s GDP , the event brings together leaders from the industry, technology, telecoms, and government sectors to foster the advancement of the MENA digital economy. M360 MENA’s Opening Ceremony was led by the Minister of Communications and Information Technology of Qatar, His Excellency Mohammed bin Ali Al Mannai, alongside Group CEO of Ooredoo, Aziz Aluthman Fakhroo, and Head of MENA at GSMA, Jawad Abbassi. Key topics on this year’s M360 MENA agenda  include the 5G monetisation, the importance of building AI-ready networks, the smart projects unlocked by digital innovations, and the digital partnerships key to advancing the region's digital economy. Taking to the stage for keynote 1, the GSMA’s Director General, Mats Granryd,  said: “ It’s fantastic to be hosting M360 MENA in Doha for the first time, and we look forward to exploring the powerful potential of AI, digital partnerships, and mobile connectivity for MENA.  With mobile services projected to contribute $360 billion to the region’s GDP by 2030, M360 MENA stands as a powerful platform for collaboration and the innovation that will drive the region’s digital transformation .” Ooredoo Qatar’s Chief Executive Officer, Sheikh Ali Bin Jabor Al Thani , said: “ Hosting M360 MENA in Doha reflects Ooredoo Qatar’s commitment to advancing digital transformation across the region. We are proud to be at the forefront, leading initiatives in AI and 5G that have a direct impact on enhancing connectivity and quality of life for the people of Qatar. By collaborating with the GSMA and our regional partners, we are dedicated to creating a robust digital ecosystem that supports our nation’s vision of becoming a leader in technology and innovation. Together, we are laying the foundations for a future where digital connectivity empowers communities and strengthens our economy.” Ooredoo is the latest partner to join the GSMA Open Gateway  initiative in the Middle East region, joining other operators including E&, du, Omantel and Zain. 66 mobile operator groups representing 278 networks and three-quarters of global mobile connections have now signed up to the initiative, alongside many of the world's leading technology companies. Early implementations of the GSMA Open Gateway  initiative in MENA have focussed on fraud prevention and security, supporting the region’s drive towards digital collaboration. Launched at MWC Barcelona 2023, the GSMA Open Gateway is a framework of network APIs that provides developers with universal access to operator networks, designed to speed up the creation of new digital products and services. Mobile Economy MENA 2024 report The GSMA launched its Mobile Economy MENA 2024 report , which forecasts 5G will account for half of all mobile connections in MENA by 2030. The report finds that genAI adoption is gaining significant momentum across MENA, with operators leveraging AI to enhance customer service, optimise network performance, and drive new business opportunities. Other findings include: ·       In 2023, mobile technologies and services contributed 5.5% of MENA’s GDP, equating to $310 billion, while supporting approximately 1.3 million jobs. ·       By 2030, mobile services will contribute $360 billion to the region’s GDP, driven by the growth of 5G and mobile internet connectivity. ·       64% of the population – 427 million people – were subscribed to a mobile service at the end of 2023, while almost half (49%) were using mobile internet. ·       Licensed cellular IoT connections are projected to grow from 48 million in 2023 to 78 million by 2030. This year’s M360 MENA also introduced the GSMA Foundry AI Use Case Library , featuring over 60 real-world AI use cases from across the globe, including Huawei, ZTE, Ericsson, Nokia, and IBM. The library showcases how AI is powering mobile technology in areas from customer service to network planning, with the GSMA aiming to rapidly expand the library with use cases across the mobile ecosystem.   Speaker session recordings, news releases, and photography from M360 MENA 2024 are available on the event press zone .   Presented by the GSMA, M360 is a series of global events that unify the regional mobile ecosystem. The events aim to discover, develop and deliver innovation that serves as the foundation for positive business environments and societal change. The calendar of GSMA events returns next year, beginning with MWC Barcelona  which returns to the Fira Gran Via between 3-6 March 2025. Find out more about the GSMA  here . #GSMA #M360 #MENA

Ahead of official launch, exclusive premiere of an episode from Season 2 hosted at 2024 Ajyal The second season of "The Apprentice: ONE Championship Edition," filmed in Qatar and Singapore, is a celebration of the cultural similarities and differences of the Middle East and Far East, said ONE Chairman and CEO Chatri Sityodtong.   Marking the exclusive premiere of an episode from Season 2 at 2024 Ajyal, presented by the Doha Film Institute, Sityodtong described the show as the toughest reality competition show, which aims to unleash the ‘unbreakable warrior spirit’ in the contestants.   Drawing only 10 participants from across the world, the show is co-produced by Media City Qatar and will premiere on beIN’s TOD on November 20. The candidates compete for a US$250,000 job offer to work under Sityodtong for a year as his protege in Singapore.   Special guest CEOs from leading companies serve as Guest Advisors, including Ooredoo Group CEO Aziz Aluthman Fakhroo and Doha Film Institute CEO Fatma Hassan Al Remaihi. Representing a significant milestone in Qatar's emerging role in global entertainment production, the show was filmed across numerous Qatar landmarks, including Katara Hospitality's Raffles Hotel, Souq Waqif, and Zekreet.   "We wanted to showcase the contrast and similarities between Asia and the Middle East," Sityodtong said. "Our candidates came from all over the world - from America, from Asia, and beyond. We really enjoyed this kind of globalisation of storytelling to inspire humanity."   The show's global perspective is significant for the region, said Sityodtong. "ONE Championship" is one of the world's largest sports media properties. We compete against NBA, F1, and Champions League in terms of viewership according to Nielsen. The Middle East and North Africa are very important markets for us, and you'll see us grow significantly in the region with different types of content."   “When MGM and ONE Championship began discussions, we thought it was a great opportunity to put two big brands together," Sityodtong explained. "We wanted to create a young, cool version of The Apprentice, and with this version, we've created what is the world's toughest competition in history."   He said the show stands out for its unique combination of business and physical challenges. "Our candidates don't just face business-related projects. They have to test themselves physically - everything from running in the desert to jumping off a 100-ft bridge.   “You have to be tremendously fit and more important you have to have an unbreakable warrior spirit to overcome fears, doubts, and insecurities to succeed – which indeed mirrors what life is all about. The journeys of the contestants will inspire all.”   "This season is truly different," added Dom Lau, Task Captain. “I was amazed seeing the eclectic mix between the cultural heritage of Doha and the futuristic elements of its structures and skyscrapers," Sityodtong shares. "To see the tapestry build up between old and new was wonderful."   Sityodtong said the show will have broader implications for regional content creation: "Today, we're seeing around the world a big push for content from different places; in the past, all the content came from the West. Now you're seeing content rising from Asia and everywhere, so I believe the MENA region has a big opportunity."   The show promises to deliver more than just entertainment, concluded Sityodtong. "Fans are going to love it - it has beautiful storytelling. It is about everyday people like you and me chasing their dreams. There are so many exciting moments - drama, love, anger, hatred, happiness - with all the human emotions as they chase the same dream. It's an analogy for life." # 2024Ajyal

Banks in Qatar are taking the lead in shaping the finance sector, according to PwC Middle East’s latest Qatar Banking Sector report  throughout 2023 and continuing into the first half of 2024. The financial landscape in Qatar is marked by strategic investments in advanced technologies, strong financial results and alignment with national priorities. Driven by the Third Financial Sector Strategic Plan issued by the Qatar Central Bank (QCB) in 2023, PwC’s report shows that Qatar's banking sector experienced steady growth over the past year, fuelled by asset expansion and portfolio growth. A surge in gross income, driven by rising interest rates, contributed to overall profitability, although operating expenses also saw a significant increase. Despite these cost pressures, key profitability indicators remained stable, highlighting the sector's ability to navigate market fluctuations and maintain financial stability. Commenting on the findings, Ahmed Al Kiswani, Partner, Qatar Financial Services Leader at PwC Middle East, said: “Qatari banks are strategically aligning their operations with national financial objectives, accelerating their digital transformation, and launching innovative products. This signals a robust future for the sector, enabling them to effectively navigate challenges and to capitalise on emerging opportunities. Overall, confidence in Qatar’s financial sector and its ability to adapt to recent changes remains high.” Based on PwC’s report, the sector is anticipating a dynamic shift, expecting declines in interest rates and significant asset liquidations. These developments present a mix of challenges and opportunities, particularly with fluctuating customer needs that require banks to adapt quickly for sustained growth. Innovation and digital transformation: Qatar's banks have carved a niche in product innovation, significantly enhancing supply chain logistics, trade finance solutions, and transactional banking, digital assets and blockchain technology, making Qatari banks leaders in the financial sector’s digital evolution. Green investments and ESG initiatives: Qatari Banks are expanding their portfolio of green products, attracting both local and international investors. This supports Qatar’s sustainable goals and continues to bolster the country's reputation for robust regulatory frameworks and commitment to sustainability. Regulatory and governance enhancements: Recent enhancements in governance, risk, and compliance models is ensuring that Qatari banks exceed regulatory standards. Moreover, new regulations in open banking and micro-financing are enhancing the strategic execution of initiatives, thereby fostering greater trust among stakeholders. Talent acquisition and development opportunities : Qatari banks are actively cultivating a skilled and local workforce to support their goals. Amidst a global talent crunch, these banks are attracting international expertise and are also deeply invested in developing local talent, ensuring a sustainable and resilient banking workforce. The financial landscape in Qatar remains stable, with a reported positive long-term outlook, anticipating continued growth in the years to come. Observations of notable growth in key profit and loss and balance sheet components among Qatari banks indicate a robust financial performance, underscoring the sector's resilience and adaptability to changes. Click here  to access the full report. #Qataribanks

With Petal Ads, Lotus surpassed planned KPIs by 18%  and outperformed the automotive benchmark by 30% . Petal Ads, Huawei's Mobile-first digital advertising platform, celebrates a successful collaboration with Lotus cars, a renowned luxury automotive brand, marking a new milestone in digital marketing for luxury brands. This partnership exemplifies how Petal Ads is becoming the go-to platform for businesses targeting high-quality audiences such as sports car enthusiasts and luxury EV seekers across the Middle East and Africa. Petal Ads has distinguished itself through its ability to offer luxury brands a precise, data-driven approach to digital marketing through its Data Management Platform (DMP) helping advertisers achieve objectives like brand awareness, driving consideration, and boosting conversions. With over 580 million HMS monthly active users (MAUs) globally, Petal Ads enables brands to engage directly with their target audiences. This partnership with Lotus Cars demonstrates how luxury brands can leverage Petal Ads’ capabilities to create highly targeted campaigns that resonate with high-net-worth individuals and niche demographics. By leveraging Petal Ads' device targeting features, Lotus Cars was able to identify high-net-worth individuals and audiences with refined tastes, perfectly positioning the Emira, Eletre and Emeya models as aspirational icons. Petal Ads enabled Lotus Cars to beat the planned KPIs by 18%, outperforming the automotive benchmark by 30%. Additionally, Petal Ads’ turnkey solutions, which encompass a full suite of advertising options, from digital campaigns to localized content and on-ground activations, further enhance engagement with diverse audiences across multiple touchpoints. Commenting on the collaboration, William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation, said “Our successful collaboration with Lotus Cars has been a testament to the power of strategic, data-driven advertising. At Petal Ads, we are redefining the possibilities of luxury advertising. Through our advanced targeting and deep consumer insights, we have been able to connect Lotus Cars with high-quality customers who appreciate the blend of technology and craftsmanship that their vehicles represent. This partnership highlights how Petal Ads not only drives visibility but also creates impactful connections that align with Lotus Cars offerings.” Ramzi Atat, Lotus Head of MARKETING & PR - ASIA PACIFIC, MIDDLE EAST & AFRICA, said, “As a luxury automotive brand, communicating a sophisticated high-tech product to a niche target audience can be challenging. As part of our media strategy, we have partnered with Petal Ads which is a platform with advanced targeting and data-driven insights. Petal ads provided us with market leading capabilities to connect with high-net-worth individuals and pre-qualified audiences. By leveraging the media solution’s capabilities, we were able to position our Lotus Emira, Eletre and Emeya as aspirational icons, reaching sports car enthusiasts and luxury EV seekers across key markets.” Echoing the excitement, Natale Panella, Fusion 5, Head of Digital, said: “As a tech-enabled omnichannel agency, we recognized Petal Ads as the perfect platform aligning with our clients’ needs. The campaign went beyond our expectations, with both models Emira, Eletre and Emeya overachieving our planning rates by 18%, and beating the industry benchmark by 30%. Petal Ads allowed us to tap into an audience that is interested in luxury, tech and performance, all values that Lotus Cars represents.” The collaboration between Petal Ads and Lotus Cars has redefined luxury digital marketing in the MEA region. By leveraging cutting-edge targeting and data-driven insights, Petal Ads and Lotus Cars have demonstrated how a strategic collaboration can drive impactful engagement, elevate brand presence, and achieve exceptional results in competitive markets. #Lotus

The inaugural launch of the MICHELIN Guide in Doha is a significant milestone in the culinary world. This prestigious invite-only event marks the first time in history that the MICHELIN Guide selection will arrive in Doha, Qatar. The ceremony is set to take place on Thursday, December 12th, 2024 , at the Katara Hall, Raffles Doha .   “The MICHELIN Guide, renowned for its meticulous and independent reviews of dining establishments, has been exploring Doha's vibrant culinary scene, where our famously anonymous inspectors have thoroughly reviewed the city's top eateries, from the bustling Corniche to the luxurious hotels and diverse restaurants representing cuisines from around the world. We are delighted to finally announce the MICHELIN Guide’s arrival in Doha,” said Gwendal Poullennec, International Director of the MICHELIN Guides.   The arrival of the MICHELIN Guide in Doha is supported by Qatar Tourism, highlighting Qatar's emergence as a global culinary destination. This inclusion is a testament to the talented chefs and culinary teams in Doha, who bring passion, creativity, and respect for local traditions to their craft.   The ceremony will not only celebrate the best of Doha's dining scene but also aim to put the city on the international culinary map. It is expected to attract affluent travelers and food enthusiasts from around the world, eager to experience the unique gastronomic culture of Doha.   The MICHELIN Guide conveys its restaurant reviews through an extensive system of distinctions, the most famous of which are its globally renowned MICHELIN Stars awarded to the best culinary experiences within the Guide’s restaurant selection. One MICHELIN Star is awarded to restaurants for “high-quality cooking that is worth a stop,” Two MICHELIN Stars for “excellent cooking that is worth a detour,” and three MICHELIN Stars for “exceptional cuisine that is worth a special journey.”     Alongside the coveted Star ratings, the selection will also include the popular Bib Gourmand category, a distinction awarded to restaurants that provide value-for-money meals.    All establishments are chosen according to the same five criteria used by Michelin inspectors around the world: quality of the ingredients; mastery of cooking techniques; the harmony of the flavors; expression of the chef’s personality in the cuisine; and consistency, both over time and across the entire menu.   The full selection will be available exclusively in digital format on all the MICHELIN Guide's official platforms: website, mobile application, and social networks.    Celebrating the Inaugural Launch in Doha: The MICHELIN Guide Ceremony includes an exclusive cocktail reception celebrating the restaurant’s achievements, featuring guest chefs that will showcase their culinary excellence and present their innovative gastronomic which will be an unforgettable dining experience for all attendees. ·       Alleno Paris – Three MICHELIN Stars, MICHELIN Guide France 2024 ·       Jordanær – Three MICHELIN Stars, MICHELIN Guide Nordics 2024 ·       BO Innovation– Two MICHELIN Stars, MICHELIN Guide Hong Kong 2024   Invited guests will have the opportunity to watch the chefs in action, taste a dedicated menu of creative canapés celebrating Doha’s culinary scene, and mingle among the industry’s most notable figures.   Stay tuned for further announcements on the MICHELIN Guide Doha 2025 selection. #MICHELINGuide #Doha #2025

Msheireb Properties' first-ever outdoor cybersecurity conference, held in partnership with White Hat Desert (WHD), brought more than 1500 participants from across multiple sectors to Barahat Msheireb yesterday. The event featured 15 speakers, five specialized Cybersecurity Villages, and CTF “Capture the flag” competition to Barahat Msheireb, and representation from energy, banking, construction, healthcare, and broadcasting companies, setting a new benchmark for cybersecurity events in Qatar.   "As a smart tech leader in Qatar, hosting this groundbreaking cybersecurity is part of our commitment to introducing technological innovation and digital safety among the community," said Eng. Ahmed Al Korbi, Senior ICT Manager at Msheireb Properties, during his welcome remarks. "Through our sophisticated network of over 650,000 connected IoT devices and state-of-the-art Command and Control Centre, we understand firsthand the critical importance of cybersecurity in modern urban environments. This event demonstrates our dedication to sharing this knowledge with both industry professionals and general public in Qatar."   The morning industry session delivered comprehensive insights across four key themes: Emerging Threats, Artificial Intelligence, Risk Management, and Cyber Strategy. The event featured five distinct Cybersecurity Villages, each offering specialised experiences. The Digital Forensics & Incident Response village provided hands-on training with security experts, while the Application Security section offered a fundamental understanding of secure development practices. Participants engaged with offensive security methods in the Penetration Testing area and explored malware analysis in the Reverse Engineering section. The WHD Clinic served as a community hub for networking, while the Qatar Scientific Club showcased innovative demonstrations in robotics and electronics.   The evening session transformed Barahat Msheireb into an interactive technology playground, featuring exciting competitions and demonstrations. Attendees witnessed Sumo Robot battles and high-speed drone racing competitions. Gaming enthusiasts participated in an intense Fortnite tournament while aspiring technologists engaged in circuit board-building workshops. Live hacking demonstrations captured the audience's attention, providing real-world examples of cyber threats and defense mechanisms.   "The diversity of activities and depth of expertise shared today reflects our commitment to making cybersecurity accessible to everyone," added Eng. Al Korbi. "From the technical discussions about AI-driven attacks and ransomware in the morning sessions to the engaging family activities in the evening, we've succeeded in creating a comprehensive platform for cybersecurity awareness and education."   The event was supported by leading technology companies, with Malomatia, Microsoft, Google, TrendMicro and Zscaler among the key sponsors showcasing cutting-edge security solutions. The success of this inaugural outdoor cybersecurity event has already led to discussions about making it an annual fixture in Qatar's technology calendar. #MsheirebDowntownDoha #Cybersecurity

For the first time in Doha, the 8th edition of the World of Yachts Conference gathered leading marine experts from Qatar, the region, and around the world at the St. Regis Doha. The exhibition was organized alongside the Qatar Boat Show and serves as a precursor to the inaugural edition, offering insights and discussions through discussion sessions on the latest developments in the maritime industry.   The conference featured panel discussions on topics including how yachting tourism is reshaping national identities and the dynamic relationship between tradition and innovation, exploring both opportunities and challenges in the maritime industry.   The event achieved its mission of advancing global yachting development while raising awareness and interest in all facets of the maritime industry. With a strong emphasis on evolving business practices, emerging markets, and new destinations, the well-regarded conference showcased advancements and technological innovations in the maritime industry, highlighting sustainable practices and eco-friendly solutions that are shaping the future of the industry. Attendees engaged in insightful discussions on market trends while experts presented their take on trends and growth opportunities. This collaborative atmosphere fostered networking and inspired new partnerships to drive growth and innovation in maritime ventures across the globe.   This mission of advancing the maritime industry resonates deeply with Old Doha Port, which has transformed into a bustling tourist destination and positioned Qatar as a premier hub that celebrates its maritime heritage and rich seafaring traditions, all while embracing continuous innovation and purposeful impact.   Old Doha Port CEO Mohamed Abdulla Al-Mulla and Chairman of the Organizing Committee of the Qatar Boat Show 2024 inaugurated the conference with his opening speech . As part of his speech, Al-Mulla said,  “The World of Yachts Conference has brought a rare opportunity to Qatar, allowing us to exchange views and experiences and inspire one another within the marine industry. At Old Doha Port, we are excited to support this unique gathering of global expertise, driving forward both tradition and innovation in the maritime industry. Together, we are fostering partnerships that will propel the future of yachting and marine tourism across the region and beyond.”   “We are thrilled to collaborate with Old Doha Port to host the 8th edition of the World of Yachts Conference in Qatar for the first time, bringing together leaders from across the marine industry,” said Ibrahim Farhat, Managing Director of The World of Yachts Group. “This event marks a transformative moment in the yachting world, opening new doors and creating exciting opportunities for growth and innovation in the region. We look forward to showcasing Qatar’s unique maritime heritage and contributing to the industry’s vibrant future.”   Mohammed Hussein Al Shaali, Gulf Craft Chairman, said, “I believe that this conference covered numerous aspects of yacht making in the region and in Qatar. I wish the Qatar Boat Show 2024 success this year, and I am confident that the organization is excellent. The location at the Old Doha Port is beautiful, and I believe it will be a promising start for the show, God willing. I invite all those interested to attend and explore the impressive displays.”   “We’re very proud to participate in this edition of The World of Yacht Conference, right before the first Qatar Boat Show. I have to say it doesn’t feel like the first one,” said Paris Baloumis, Group Marketing Director of Oceanco. He added, “We believe in this region and the potential Qatar has for becoming the next yachting destination. That’s why we are here as a strong supporter from the start.”   “It was paramount for us to participate in the conference prior to the inaugural Qatar Boat Show. We have discussed the role of yachting and boating in Qatar with respect to the nation’s rich maritime history and its full potential future,” said Hisham AbuShakra, Middle East Agent for Heesen. He added, “I had the opportunity to witness the preparations for the Qatar Boat Show 2024. I believe this is an impressive start. There is no doubt the show will be extremely successful.”   [a1]   [a2]   Old Doha Port is restoring the historical link between the city and the sea and celebrating Qatar’s marine industry as it is today. By hosting the inaugural edition of the Qatar Boat Show from November 6 to 9, Old Doha Port is drawing attention to Qatar’s rich coastal roots and boosting the local economy through tourism. By attracting over 20,000 visitors and more than 450 marine brands, the event showcases Qatar’s capacity to host large-scale, internationally relevant events, reinforcing its status as a leading destination for maritime tourism. The event features a diverse array of sections, each designed to cater to different aspects of maritime life. Visitors can explore luxury marine vessels, witness engaging demonstrations, and enjoy a series of cultural performances. For more information about the Qatar Boat Show, visit https://boatshowqatar.com #YachtsConference

Delight in exciting Aperitivo deals, a fashion-forward Friday brunch, afternoon tea fit for royalty and much more Step into the world of Raffles Doha, where every culinary venue offers a distinct journey through elegance and taste this season.   At  Malaki Lounge , the essence of Arabic hospitality is celebrated from dawn to dusk. The palatial atrium, bathed in soft light and rich artistry, serves as a serene retreat where guests can indulge in handcrafted beverages and sophisticated Arabic comfort plates. In the heart of this lounge, live Middle Eastern music sets the stage for vibrant evenings, while the garden terrace provides a lush escape with stunning city views.   Alba , Raffles Doha’s modern Italian gem, draws inspiration from the annual hunt for white Piedmont truffles, infusing its menu with rare delicacy and other premium ingredients sourced from Italy. The result is a collection of colourful dishes to create a dining experience that is both upscale and innovative.   For a touch of clandestine charm,  Blue Cigar  offers an intimate speakeasy experience. This exclusive venue pairs the finest cigars with a selection of whiskies, smoky cocktails and a curated menu. Guests can immerse themselves in a world of literary history, too, by exploring first editions like  Robinson Crusoe  from 1785 and  Moby Dick  from 1811, all while settling into plush leather armchairs.   Meanwhile, perched on the 36th floor,  Acoustic Music Penthouse  is Raffles Doha’s ultra-cool lounge. With amber-tinted curves and muted lighting, this stylish hideaway offers radiant 360-degree views of Lusail, the Arabian Gulf and Doha’s skyline.   Finally, head for the pool and discover a tranquil hidden oasis at  Aqua Urban Deck . Indulge in sophisticated Mediterranean cuisine with a Turkish twist, and enjoy a range of refreshing beverages, from vibrant Caribbean cocktails to invigorating non-alcoholic options.   This September, each venue at Raffles Doha is offering a range of exciting events and promotions. Enjoy the opulence of Malaki Lounge’s Royal High Tea, savour Alba’s Dolce & Gabbana by Donnafugata Friday Brunch and partake in the Italian tradition of Aperitivo at Alba with exclusive antipasti and drinks, among many other delights. MALAKI LOUNGE: RAFFLES ROYAL HIGH TEA   Experience a splendid afternoon tea with a royal tea set stamped by the late Queen Elizabeth II. Enjoy exquisite pastries, gourmet comfort foods, and a variety of 18 noble teas, all while being serenaded by live piano music in a refined, ceremonial atmosphere.   Offer:  QAR 330 per couple, including two hot beverages When:  Daily Time:  2pm to 9pm Where:  Malaki Lounge, Ground Floor, Raffles Doha Reservations:  Call +974 4030 7100 or email  dining.doha@raffles.com   ALBA: FRIDAY BRUNCH   The talented chefs at Raffles Doha have curated a set menu showcasing an array of delectable dishes, with a choice of main courses prepared using only the freshest, highest-quality ingredients. Culinary innovation shines through in every bite, promising a dining experience that delights the senses and leaves a lasting impression.   Offer:  QAR 350 with soft drinks, QAR 450 with unique drinks When:  Fridays Time:  1pm to 4.30pm Where:  Alba, First Floor, Raffles Doha Reservations:  Call +974 4030 7100 or email  dining.doha@raffles.com   ALBA: ALBA APERITIVO   Aperitivo hour is a beloved Italian tradition for relaxing with friends over drinks and light bites. At Alba, guests are invited to savour this social ritual with exclusive antipasti and two Italian drinks of their choice, perfect for stylish sipping and conversation.   Offer:  QAR 160 per person including two bites paired with two glasses of Italian drinks When:  Daily, (closed on Sundays) Time:  6:30pm to 8:00pm Where:  Alba, First Floor, Raffles Doha Reservations:  Call +974 4030 7100 or email  dining.doha@raffles.com   ALBA: ROMEO & JULIETTE PRIVATE BALCONY   Experience an enchanting evening crafted for lovers, featuring a curated three-course dinner for two. Inspired by the timeless romance of Verona’s iconic lovers, this exquisite culinary journey is set against the backdrop of the private Romeo and Juliet balcony, offering a dining experience brimming with passion and elegance.   Offer:  QAR 1,000 per two guests including soft beverages When:  Daily, (closed on Sundays) Time:  7pm to 11pm Where:  Alba, First Floor, Raffles Doha Reservations:  Call +974 4030 7100 or email  dining.doha@raffles.com   BLUE CIGAR: PROHIBITION NIGHTS   Enjoy a glamorous evening of fine cigars, premium drinks, and live entertainment at Blue Cigar, with endless sips on Wednesdays and Fridays at the city’s ultimate clandestine spot.   Offer:  QAR 199 per person for unlimited drinks. Special prices on Cigar Sommelier Selection When:  Wednesdays and Fridays Time:  8pm to 10.30pm Where:  Blue Cigar, Ground Floor, Raffles Doha Reservations:  Call +974 4030 7100 or email  dining.doha@raffles.com   BLUE CIGAR: STORIES & SIPS   Discover the allure of Blue Cigar, where sophistication meets relaxation in every puff. Guests are welcome to immerse in a world of refined flavours and expertly crafted cocktails.   Offer:  Starting QAR 30 for beverages as special prices When:  Daily Time:  5pm to 8pm Where:  Blue Cigar, Ground Floor, Raffles Doha Reservations:  Call +974 4030 7100 or email  dining.doha@raffles.com   BLUE CIGAR: ROUND THE FIRE   Discover the allure of Blue Cigar, where sophistication meets relaxation in every puff. Guests are welcome to immerse in a world of refined flavours and expertly crafted cocktails.   Offer:  Starting QAR 30 for beverages as special prices When:  Sat, Mon, Tue, Thu Time:  5pm to 8pm Where:  Blue Cigar, Ground Floor, Raffles Doha Reservations:  Call +974 4030 7100 or email  dining.doha@raffles.com   BLUE CIGAR: SECRET ROOM    Discover the allure of Blue Cigar, where sophistication meets relaxation in every puff. Guests are welcome to immerse in a world of refined flavours and expertly crafted cocktails.   Offer:  Starting QAR 30 for beverages as special prices When:  Daily Time:  5pm to 8pm Where:  Blue Cigar, Ground Floor, Raffles Doha Reservations:  Call +974 4030 7100 or email  dining.doha@raffles.com     ACOUSTIC MUSIC PENTHOUSE: FRIDAY BRUNCH AFTER-PARTY   Want to keep the party going after brunch? Gather your friends and head to Acoustic Music Penthouse for Acoustic After Brunch Hour. Enjoy live music, stunning 36th-floor views and three refreshing drinks for QAR 175 per person.   Offer:  QAR 175 for three house drinks When:  Friday Time:  4pm onwards Where:  Acoustic Music Penthouse, 36th to 37th Floor, Raffles Doha Reservations:  +974 4030 7100 or email  dining.doha@raffles.com   AQUA URBAN DECK: SUNSET HOUR   Experience the magic of Sunset Hour at Aqua, where you can savour creative mixology while lounging by the infinity pool, gazing at breathtaking sunset views.   Offer:  Endless sips for QAR 249 per person When:  Daily Time:  4pm to 7pm Where:  Aqua Urban Deck, Second Floor, Raffles Doha Reservations:  +974 4030 7100 or email  dining.doha@raffles.com #RAFFLESDOHA

Qatar Boat Show 2024 preparations have been finalized, setting the event to be an unforgettable experience Old Doha Port announced during their press conference that the Qatar Boat Show 2024 preparations are complete, and the four-day milestone event is ready to commence on November 6. The press conference was held to provide the latest news and information about the upcoming Qatar Boat Show, which will be the first-ever edition hosted by Old Doha Port.   The highly anticipated inaugural Qatar Boat Show will bring together marine industry leaders from around the world in Doha and mark a significant milestone for the industry in the region. The landmark event will feature local, regional, and international brands to showcase a diverse range of marine and luxury lifestyle products as well as highlight the latest advancements in marine sports, diving, and fishing equipment from leading manufacturers. Welcoming a diverse audience of boat and yacht owners, water sports enthusiasts, captains, sailors, divers, and more, the first-ever Qatar Boat Show promises to underscore the country's growing status as a hub for maritime lifestyle and deliver an immersive experience for both visitors and exhibitors alike. At the Qatar Boat Show, there is something for everyone with a variety of areas for visitors to explore. The Shoreline Display has a magnificent lineup of on-ground boats from over 350 marine brands. Visitors can also check out the Oceanic Display for impeccable craftsmanship and innovative yachts on the water. At the Watersports Area, visitors can watch riveting watersports demonstrations and shows as well as dancing water fountains and fireworks. For a taste of the marine industry, visitors can tour the exhibitor booths to explore and learn about the latest innovative technology and equipment. “We are pleased to announce today the completion of all arrangements and preparations for the first edition of the Qatar Boat Show,” stated Old Doha Port CEO and Chairman of the Organizing Committee of the Qatar Boat Show 2024 Abdulla Al-Mulla in the press conference, “which will take place from November 6 to 9, 2024 at Old Doha Port. This confirms our full readiness for this exceptional event, which will support the strategy set for the port. This involves enhancing the maritime tourism sector in the country and establishing the port as a prominent tourist landmark in the heart of Doha, making it one of the most important marine tourism destinations in the Middle East.” He further added, “We can confirm at this conference that all the exhibition spaces for the exhibitors, including display areas and yacht berths and boats, have been sold out.” For more information about the Qatar Boat Show, visit https://boatshowqatar.com #QatarBoatShow