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Blue Lake Motors, a subsidiary of Al Mana Holding, together with the esteemed premium electric automobile brand ZEEKR, provided motor enthusiasts with a sneak peek into the future of premium electric vehicles. Amidst an atmosphere brimming with anticipation and sophistication, the brand unveiled the sleek ZEEKR 001 and the cutting-edge ZEEKR X electric vehicle (EV) models, alongside the ZEEKR brand’s new tagline: 'We'll Take It from Here,’ during the official brand launch event held at the elegant Barahat Msheireb, nestled in the vibrant heart of Msheireb downtown. Guests were enthralled by the seamless blend of innovation and style, immersing themselves in ZEEKR's visionary approach to automotive excellence, delving into the avant-garde design world of ZEEKR. As attendees delved into an immersive journey through the advanced technology driving these luxurious EVs, Cannon Wang, MENA Regional Director of ZEEKR Technology, and Christopher Preston, Executive Director of Blue Lake Motors, unveiled further captivating insights about the brand. They shared the design ethos, intricate vehicle specifications, and their visionary outlook for the future, captivating the audience with their passion and expertise. Cannon Wang, MENA Regional Director of ZEEKR Technology, said: "Our vehicles stand out for their original and appealing design, embodying creativity and luxury. Additionally, our unwavering commitment to the highest safety standards distinguishes us from competitors. We conduct rigorous long-term tests to ensure compliance with local regulations, a dedication unmatched by others. Constant enhancements in areas like language support, data packages, and battery management systems ensure our vehicles meet stringent requirements. Despite prioritizing premium craftsmanship, we never compromise on performance, delivering formidable sports capabilities with acceleration from zero to 100 kilometers per hour in just 3.8 seconds, previously seen only in expensive luxury race cars. Regarding safety, our track record speaks for itself, with 210,000 units delivered worldwide and zero incidents of battery-related fires or malfunctions. This achievement is owed to our cutting-edge battery protection technology, ensuring safety in all conditions. Our vehicles undergo rigorous testing, including the European 5-star crash test, validating our commitment to excellence. Real-world incidents further demonstrate our safety standards, with customers emerging unharmed from accidents due to our robust design. Customer satisfaction and safety remain our foremost priorities, driving us to continuously raise industry standards. ZEEKR also boasts internet connectivity equipped with an e-sim for the usage of the infotainment system’s applications and over the air (OTA) updates to ensure all our clients are connected and consistently update to date.” When addressing concerns about charging and battery range, Mr. Wang reassured customers, stating, "Charging our vehicles, such as the ZEEKR 001 and the ZEEKR X, is both efficient and convenient. The 001 boasts a range of 580 to 620 kilometers, while the X offers 440 kilometers on a single charge. Charging at home takes less than 6 hours, like charging a phone overnight. Additionally, fast charging stations can replenish your vehicle from 10% to 80% in under 40 minutes, equivalent to the time it takes to enjoy a cup of coffee. With our commitment to accessibility and convenience, electric vehicles are set to become the preferred choice for drivers worldwide." Christopher Preston, Executive Director, Blue Lake Motors said: “Our commitment to delivering a seamless customer experience for Qatari consumers interested in ZEEKR vehicles is paramount. With over 60 years of automotive expertise within the Al Mana Group, our culture prioritizes customer satisfaction above all else. We take full responsibility for ensuring trust and reliability throughout the entire customer journey, from pre-sales inquiries to after-sales support. Our approach involves educating customers about the innovative ZEEKR brand and providing an engaging buying experience that guarantees high satisfaction. We're investing in dedicated facilities, technician training, and parts availability to uphold our promise of delivering a world-class experience that matches the excellence of the ZEEKR brand. I'm pleased to share details about our distribution and dealership network for ZEEKR in Qatar. We're currently finalizing the setup of our dedicated ZEEKR House, a community hub designed to serve as both a showroom and a hospitality coffee lounge. Located in Msheireb, Doha's sustainable district, this hub embodies our commitment to sustainability while providing a convenient space for customers to explore our vehicles and learn about electric mobility. Additionally, ZEEKR House will offer a service drop-off location, ensuring hassle-free maintenance for our customers. With an industrial zone service center, customers can conveniently drop off their vehicles at our Msheireb showroom and pick them up later in the day. This network ensures accessibility and convenience for all ZEEKR owners and enthusiasts in Qatar.” In reference to customized ZEEKR specifications for the GCC, he noted: "We've meticulously adapted ZEEKR specifications for the GCC region, considering climate conditions and consumer preferences. Through extensive testing conducted last summer, we ensured our vehicles meet regional standards. Consequently, we've enhanced air conditioning systems and incorporated additional cooling for power packs to endure hot weather. Moreover, we'll offer a pop-in sunshade for the panoramic sunroof, improving comfort during summer months." ZEEKR and Blue Lake Motors proudly unveiled the starting prices of their pioneering electric vehicles. With the ZEEKR 001 leading the charge at 229,000 QAR and the exquisite ZEEKR X starting at 175,000 QAR. Each vehicle comes with a car warranty of 5-year/120,000 kms (whichever comes first) and a battery warranty of 8-year or 160,000 kms (whichever comes first). This underscores the unwavering commitment of both brands to delivering an unparalleled, customer-centric experience to all patrons. The ZEEKR 001 embodies sleekness, elegance, and power, standing out with its distinctive presence and holding 5 Guinness World Records. Breaking away from conventional electric vehicles, it sparks excitement with its unique blend of sedan agility and SUV versatility, ensuring a seamless journey across all terrains. With rapid acceleration from 0 to 100 km/hr in 3.8 seconds and a short braking distance of 34.5 meters, ZEEKR prioritizes both exhilarating speed and safety. Beyond performance, its luxurious features, including cutting-edge technology and premium materials, elevate every ride into an indulgent experience, making every journey unforgettable, whether in the city or on an adventure. The ZEEKR X, built on Geely's Sustainable Electric Architecture (SEA), redefines compact electric vehicles. With an Integrated Power Brake (IPB) system and four-wheel independent suspension, it offers a superior driving experience, balancing comfort, and performance. Its intelligent four-wheel-drive system ensures optimal traction and stability in various conditions. Additionally, the ZEEKR X features a front and rear double insulated glass ceiling, providing a spacious panoramic skylight while offering heat insulation, sun protection, sound insulation, and a 99% UV barrier rate, ideal for Qatari drivers facing intense summer heat. ZEEKR is thrilled with its showroom situated at the esteemed Msheireb location. Visitors can expect an immersive retail environment meticulously designed to embody the brand's values of sophistication, excellence, and forward-thinking innovation. With its elegant design and seamless customer experience, the showroom exemplifies ZEEKR's commitment to redefining automotive luxury and sustainability standards. For a firsthand experience of ZEEKR's premium craftsmanship and captivating performance, book a test drive with our team through this link. Blue Lake Motors and ZEEKR invite you to join them at their Msheireb showroom and experience firsthand the fusion of luxury and sustainability that defines ZEEKR. #ZEEKR

Nasser Bin Khaled Automobiles, the authorized general distributor of Mercedes-Benz in Qatar, is offering Mercedes-Benz cars’ owners the chance to check the readiness of their cars’ air conditioning systems before the real heat of summer. Valid until 5 June 2024, the offer includes special prices on AC system check, filter replacement and additional parts repairs to preserve the level of air quality in the cabin by professional certified technicians. Gary Pike, Executive Director, NBK Automobiles said: “Nasser Bin Khaled Automobiles presents this special offer for air conditioning maintenance to all Mercedes-Benz customers in Qatar, ensuring them a comfortable driving experience during the summer season. This initiative is part of our company's strategy to provide the best services to our customers. We invite them to take advantage of this offer and assess the efficiency of their air conditioning system to achieve an optimal driving experience."”. NBK Automobiles offers an assortment of services in its customer service workshop in Industrial area, Express Service centers in Al Gharrafa and Al Sadd. Customers can book an appointment by calling 4496 0000. Nasser Bin Khaled Automobiles has built its success by establishing solid, longstanding relationships with its customers, and by offering a wide range of quality products. As a brand name, Nasser Bin Khaled Automobiles is deeply associated with a history of premium quality service and market leadership. Established in 1957, Nasser Bin Khaled Automobiles is Qatar’s exclusive distributor of three of the world’s most respected, iconic brands: Mercedes-Maybach, Mercedes-Benz and Mercedes-AMG. #NBKAutomobiles #MercedesBenz

are available at Auto Class Cars, the authorized general distributor of Lynk and Co in Qatar, at its showroom on Salwa Road The Lynk & Co O1 Louder Pro embodies a new era of automotive excellence, where premium is not just an option, but the standard. From its striking design to its advanced technology and exceptional performance, the Lunk & Co 01 redefines what it means to drive in style and premium. The Lynk & Co O1 Louder Pro and other line up of cars are available at Auto Class Cars, the authorized general distributor of Lynk and Co in Qatar, at its showroom on Salwa Road. New buyers can leverage several benefits including 5 years warranty and 5 years free service. Exterior: urban chic The Lynk & Co O1 Louder Pro represents the global aesthetics with personality. It is designed on the concept of Re-evolution of Mega-city Contrast leading the urban trend. The creative modeling of the grill is inspired by the crossing urban roads at night where the traffic flows 24 hours. The High-performance LED headlights are ingeniously integrated into the grill, split from the “Aurora Borealis” Daytime Runing lights, showing the beauty of Mega-city contrast. The energy cube LED Lights consist of a group of 3D crystals with a strong sense of transparency. When the brake lights are on, the crystals appear to be filled with energy, showing the spirit and vigor of open urbanities. Its Dynamic balanced rear design, the carved-like modeling with exposed dual exhaust pipes endows the vehicle body with vitality. Premium Interior The Lynk & Co 2.0 interior design language adopts 12.3-in. and 12.8-in. smart screens to create a new premium high-tech cockpit. The features in the interior speak about the car. A Steering Wheel with 4-way Manual Adjustment, genuine leather Steering Wheel Material, LED Ambient Light, Dual Zone Automatic A/C, ISRVM (Inside Rear-view Mirror) - Auto Dimming, Integrated Sporty Seats Driver Seat Adjustment with 12-way Power Adjustment (involving 4-way Lumbar Support), Passenger Seat Adjustment, Driver Seat with Ventilation and Memory Functions, Front Seats with Heated Function, Sliding Front Armrest, 60:40 Fold Down Rear Seats, Rear Center Armrest with 2 Integrated Cupholders, genuine leather Seat Material. Performance The LYNK & CO 01 Louder Pro is equipped with a 2 L Turbo engine of 4 Cylinders and 218 horespower generating a maximum torque of 325 N/m. The transmission is 8 Speed Automatic, the fuel economy is 14.9 KM/L. The smooth gear shifting without bumping outputs robust power at low gears while consuming less fuel at high gears. The gear shifting can smartly adjust to the driver's habit and adapt to complex conditions. Intelligent Driving Assistance System The LYNK & CO 01 Louder Pro integrates 20 advanced driving assistance functions, ensuring your safety at all times. These include Blind Spot Sensor, Alarm System, Lane Departure Warning, Stability Control Traction Control, Brake Assist, Hill Assist System and much more. The Traffic Jam Assistance actively keeps the vehicle in lane at the speed of 0-60 km/h, and controls the accelerator and the brake to intelligently adjust the traveling speed and direction of the vehicle. The Emergency Lane Keeping Assistance intervenes when the vehicle deviates towards the curb or obstacle, to help the vehicle approach the predetermined driving lane again. The Highway Assistant system intelligently monitors the vehicle and the marking lines to keep the vehicle cruising automatically in the middle of the lane at a high speed. In addition, the Air-purifying Cabin effectively protects the driver and occupants from contamination outside the vehicle vis a filter for air conditioner, AQS (Air Quality System), and active cabin cleaning system. Renovate Travel Experience with Advanced Technology The Lynk & Co 2.0 Infotainment System Enriches Your Driving Experience. The Intelligent Connectivity seamlessly connect with the world equipped with Apple CarPlay & Android Auto. It allows easy access to music, navigation, and other applications anytime and anywhere. The On-board computer with 8x performance amplification from two chips of Qualcomm Snapdragon 820A enables smoother interaction. The Futuristic HMI Interface high-frequency interface is simple and neat, making the operation easier and more efficient. Other technology features include USB Connection, CD, AUX, Bluetooth, Premium Sound System, Wireless Charging Pad, and 10 Harman Infinity Speakers. About Lynk & Co Lynk & Co is the latest addition to the portfolio of Auto Class Cars, a subsidiary of Nasser Bin Khaled Group in Qatar. Lynk & Co, born in 2016, has achieved remarkable growth and progress in record time, establishing itself as a premium brand poised to reshape the automotive sector. It's not just another car manufacturer; it's a brand that continually challenges the boundaries of innovation. Lynk & Co, born in 2016, has achieved remarkable growth and progress in record time, establishing itself as a premium brand poised to reshape the automotive sector. It's not just another car manufacturer; but a brand that continually challenges the boundaries of innovation. The global company carries the European genetics of car manufacturing. The values of the company are to present luxury efficient powertrain with European technology. It is the perfect combination of high performance, luxury and safety. Lynk & Co was created for urbanites who share a spirit of openness, bringing together elements from both Eastern and Western automotive cultures. Lynk & Co stands out as a beacon of innovation, meeting the demands of a new generation of drivers and empowering them to embrace the new era and enjoy a quality-driven lifestyle. #TheLynkandCoO1

The Mitsubishi crossover SUV Eclipse Cross offers dynamic performance and enjoys an overall enhanced exterior design, extended body length, upgraded sleek and elegant interior, advanced technology, and intelligent safety features. It is available at the showrooms of Qatar Automobiles Company, the authorized distributor of Mitsubishi in Qatar, on Salwa Road and in Al Khor. The Exterior Developed under the design concept “Daring Grace”, the restyled front and rear design coupled with the extended body length create a more unified, sophisticated, sleek and sporty look of an SUV. The front design of the Eclipse Cross adopted Mitsubishi Motors’ elegant and sporty Dynamic Shield to express the powerful performance of an SUV. To complete the sharp-looking design, the refreshed lighting layout consists of dauntless front combination lights with daytime running lights and turn signals that emphasize a broader look. The pentagonal headlights (available in halogen and LED types) and fog lights are combined into two characteristic cylinders. The elegant yet sporty form continues to the rear. The double rear windows are merged into a single one for sleeker styling and clearer visibility. The Eclipse Cross’s iconic three-dimensional combination taillights, which house signature lights, taillights, spotlights, turn signals and backup lights, are also placed higher for a distinctive rear look that is easy to spot. The sculpted hexagon design expresses the robust stance of an SUV. The vehicle’s profile is further enhanced with an optional newly designed ten-spoke two-tone 18” alloy wheels. The Eclipse Cross has a 2,670 mm wheelbase, an overall length of 4,545 mm (140mm longer than model-year 20), a width of 1,805 mm, and a height of 1,685 mm (2WD)/1,690 mm (High line). The interior The interior of the Eclipse Cross is as sophisticated and stylish as its exterior. The seats enjoy a light grey colour option in addition to the existing black one. The upgraded seat materials include a black fabric pattern, grey fabric, synthetic leather (combination of suede and artificial leather) and genuine light grey leather. Passengers can enjoy a more comfortable ride, thanks to several upgrades in the rear seat's elements. The shape of the headrests is modified and larger, and the seats are 9-step adjustable to match the angle preference and offer improved body positioning for rear occupants. The cargo area is more spacious and versatile. Large enough to fit four golf bags easily, even with five occupants inside. The rear seats can go flat with a 60:40 split foldable seatback to transport more items. The Eclipse Cross comes with an improved infotainment system that helps drivers operate safely on the road. The 8-inch Smartphone-link Display Audio (SDA) is now mounted and positioned closer to the driver for improved touchscreen operability and visibility. The SDA is compatible with both Apple CarPlay and Android Auto, and allows intuitive operation of music, calls, maps, messages and more. 2 USB ports are fitted below the AC control to make it more accessible and convenient for both the driver and front passenger. A full-colour Head-Up Display (HUD) presents dashboard information, alerts and navigation signals that help drivers acquire information safely and quickly. Specially designed for the Eclipse Cross, the Mitsubishi Power Sound System (MPSS) features eight premium speakers acoustically tuned and positioned precisely for the vehicle's shape to deliver clear and smooth sound quality. Performance Available in 2WD option, the Eclipse Cross comes with two types of engine capacities; a 1.5L DOHC MIVEC turbocharged engine and a 2.0L DOHC MIVEC engine. MIVEC, which stands for Mitsubishi Innovative Valve Timing Electronic Control system, facilitates a more dynamic driving performance. Boosted road performance is further strengthened by Super-All Wheel Control (S-AWC). S-AWC offers integrated control of Active Stability Control (ASC), Anti-Lock Braking System (ABS), and Active Yaw Control (AYC) to regulate braking force and torque. The control combined of these systems with fine-tuned rear suspension produces highly stable vehicle behaviour that is true to the driver’s intent. Drivers can select different driving modes according to road and driving conditions. The Normal Mode provides the appropriate steering and stability for a broad range of driving scenarios, Snow Mode maintains stable vehicle movement on slippery surfaces, and Gravel Mode generates superior road handling and stability on poor surfaces. Intelligent and Advanced Safety For the drivers’ peace of mind, the Eclipse Cross enjoys intelligent and advanced safety features including Forward Collision Mitigation system (FCM), Rear Cross Traffic Alert (RCTA), Multi Around Monitor, Lane Departure Warning (LDW), Blind Spot Warning (BSW), Ultrasonic Misacceleration Mitigation System (UMS), and parking monitor and sensors. The other active safety features include Anti-lock Braking System (ABS), Active Stability Control (ASC) with Traction Control (TCL), and Hill Start Assist (HSA). Colors A White Diamond colour joined the Eclipse Cross family in addition to the existing; Red Diamond, Bronze Metallic, Sterling Silver Metallic, Lightning Blue Mica, Titanium Grey Metallic, White Solid, and Black Mica, bringing the total number of available colours to 8. #MitsubishiEclipseCross

Qatari Composer Dana Al Fardan is set to leave an indelible mark on the global stage as she prepares to grace the prestigious 77th Cannes Film Festival with her groundbreaking performance of "Indigo," solidifying her status as the first composer from the GCC to achieve this remarkable feat. Representing Qatar with pride, Dana's appearance at the esteemed Trophee Chopard gala promises to be an unforgettable sensory experience, merging sound, colour, and introspection. "Indigo" is more than a concert; it's an immersive experience. Rooted in neoclassical music and electronic elements, Dana's innovative composition interacts with colour, light, and electronics, guiding audiences on an introspective path towards enlightenment. Dana's vision for "Indigo" transcends conventional boundaries, offering a holistic exploration of art and emotion. With an illustrious career already under her belt, Dana Al Fardan continues to captivate audiences worldwide with her mesmerising compositions and groundbreaking collaborations. Her recent triumph in Italy marked a pivotal moment, as her music took centre stage at the Politeama Garibaldi di Palermo in the play "Giocando con Orlando." Collaborating with Stefano Acorsi, stage director Federica Cellini and performed by the Symphonic Orchestra of Sicily under the baton of the conductor Giovanni Pasini, Dana’s compositions breathed new life into Ludovico Ariosto's epic poem "Orlando Furioso," captivating audiences with a fusion of contemporary soundscapes and classical storytelling. Dana's creative journey continues with the release of "Falling," her latest single in collaboration with French producer Yaans. Available on all major streaming platforms, "Falling" showcases Dana's versatility as an artist, seamlessly blending electronic beats with her distinctive style. Embracing electronic music as an alternative dimension of storytelling, Dana's exploration of diverse genres reflects her multifaceted talent and artistic vision. Dana Al Fardan is also a pioneer, building bridges with her talent and creativity. Representing Qatar and the first GCC composer to perform at the official gala of the Cannes Film Festival, Dana's historic achievement serves as an inspiration to aspiring artists across the region, paving the way for future generations of talent. Dana Al Fardan is a visionary Qatari musician, celebrated for her innovative compositions that transcend cultural boundaries and resonate with audiences worldwide. With a diverse repertoire spanning classical, electronic, and beyond, Dana continues to push the boundaries of musical expression, leaving an enduring legacy on the global stage. #DanaAlFardan

An enhancement to the X-TRAIL’s position as a premium urban crossover, the N-TREK is aimed at families who are adventurous and daring Nissan has recently announced the expansion of its X-TRAIL range in the Middle East with the arrival of the adventure-ready 2024 X-TRAIL N-TREK.  Positioned between the SV and SL trims, the X-TRAIL N-TREK boasts eye-catching design features, exuding a confident demeanor and a versatile driving experience. This expansion underscores Nissan's commitment to offering versatile options for various lifestyles. With a range catering to outdoor enthusiasts and families seeking self-expression, the X-TRAIL series provides choices suited for both adventure-driven excursions and social outings. The N-TREK model particularly appeals to those desiring a blend of versatility and style, making it a compelling choice for adventurous families across the Middle East. The special edition Nissan X-TRAIL N-TREK, flaunts its outdoor-inspired character with a distinct sense of robustness. At the front, a striking dark finish “V-motion grille” surrounds the central grille and is complemented by blacked out exterior mirrors and roof rails, which all come together to command attention and ensure a standout presence on the road. Its tough body, blacked-out appearance, and gunmetal colored bumper protectors underscore its robust nature, inviting drivers to venture fearlessly through unexplored roads and action-packed adventures. Moreover, boasting unique 18-inch alloy wheels, the N-TREK exudes confidence with every turn, offering both style and performance in equal measure. These wheels not only enhance the vehicle's aesthetic appeal but also contribute to its dynamic handling and stability on various terrains. Thierry Sabbagh, Divisional Vice President, President KSA, Middle East - Nissan, INFINITI, said: “Our discerning customers in the Middle East seek vehicles that not only offer exceptional performance but also resonate with their individuality and adventurous spirit. The latest generation of the X-TRAIL has catered to this demand since its launch last year, adeptly balancing performance and innovation with practicality and customization options. The X-TRAIL N-TREK builds on the capabilities of the original model, while also reaffirming our dedication to continually defy the ordinary and elevate the model's design aesthetic to new heights.” Nassim Mourani, General Manager of the Automotive Group at Saleh Al Hamad Al Mana Company, said: “I am thrilled to unveil the newest iteration of the illustrious X-TRAIL N-TREK, tailored for the intrepid families of Qatar. Blending ruggedness with refined elegance, the N-TREK model stands as a testament to both style and durability. For those yearning to traverse uncharted territories and embrace the thrill of discovery, look no further than the N-TREK. With its pioneering spirit and unwavering reliability, this exceptional vehicle beckons adventurers to chart their own course confidently.” Inside, the X-TRAIL N-TREK impresses with its water-resistant upholstery, striking a perfect balance between comfort and durability. This feature ensures that families can embark on adventures with utmost confidence and ease, regardless of the weather and without concern for the interior. Powered by a 2.5-liter four-cylinder petrol engine, delivering an impressive 181hp and 244Nm of torque, this SUV ensures smooth acceleration and confident overtaking maneuvers. Enhanced by advanced Continuously Variable Transmission (CVT) and paddle-shift controls, drivers can experience heightened flexibility with the option for manual engagement. The X-TRAIL N-TREK is equipped with advanced technological features that elevate the driving experience, including an Intelligent 4x4 system with direct coupling, which provides faster reaction times for seamless power transfer between axles to ensure optimal stability and traction across various driving conditions. The twist-dial Drive Mode Selector offers five distinct driving modes, including Off-Road, Snow, Auto, Eco, and Sports, catering to diverse driving preferences. The X-TRAIL’s innovative technologies also extend to safety – with Nissan’s ProPILOT Assist semi-autonomous driving system, and a suite of Nissan Intelligent Mobility features for enhanced safety and convenience. The Nissan X-TRAIL N-TREK comes in three colours, Two-tone Boulder Gray Pearl with Super Black Roof, Two-tone Pearl White with Super Black Roof, and Champagne Silver Metallic with Super Black Roof, all of which are now available at Saleh Al Hamad Al Mana Co., the exclusive dealer of Nissan in Qatar, at its showrooms on Salwa Road, The Pearl, Al Sadd, Bin Omran, Barwa and Al Khor. To book your test drive, you can visit one of the showrooms or call 8000505. #XTRAILNTREK

Msheireb Museums, in partnership with Qatar Tourism, is proud to announce the successful conclusion of the 2023/2024 cruise season. The season, which ran from October 2023 to April 2024, welcomed a record-breaking 378,000 passengers across 73 vessels, showcasing Qatar's growing prominence as a global cruise destination. Throughout the season, Msheireb Museums played a vital role in enhancing visitors' experiences by offering a glimpse into Qatar's rich culture and heritage. As part of their partnership with Qatar Tourism & collaboration with the cruise contracted DMCs, Msheireb Museums hosted an average of 8-10 cruise group visits per week since October, introducing visitors to the district's four heritage houses: Bin Jelmood House, Company House, Radwani House, and Mohammed Bin Jassim House, while visiting Msheireb Downtown Doha. During these visits, cruise passengers delved into Qatar's fascinating history and appreciated the district's modern, eco-friendly design while exploring the area via the district's eco-friendly trams. The visitors' experiences were further enriched by the coinciding events, such as the Asian Cup, which showcased Doha's vibrant culture and hospitality. Mr. Mohammed Al Yousuf, Acting Manager Operations & Visitor Relations of Msheireb Museums, expressed his enthusiasm for the successful season, stating, "We are thrilled to have been a part of Qatar's record-breaking 2023/2024 cruise season and to have welcomed so many visitors to Msheireb Museums. Our partnership with Qatar Tourism has been instrumental in showcasing Qatar's rich heritage and culture to visitors from around the world. It has been a pleasure to witness cruise passengers immersing themselves in the history of our four heritage houses and exploring the modern, eco-friendly design of the district. We are proud to have contributed to the success of this cruise season and look forward to continuing our partnership with Qatar Tourism to provide unparalleled experiences for visitors in the years to come." Maryam Saoud, Head of Tourism Product Support Section at Qatar Tourism commented, "The success of the 2023/2024 cruise season is a testament to the collaborative efforts of Qatar Tourism and its partners, such as Msheireb Museums. By providing visitors with unique and immersive experiences that highlight Qatar's cultural heritage and modern developments, we have solidified Qatar's position as a must-visit destination for cruise passengers. We look forward to building upon this success and continuing our partnership with Msheireb Museums to showcase the best of Qatar to the world." Msheireb Museums' initiatives during the cruise season, combined with the district's unique offerings, contributed to the overall success of the season and left a lasting impression on visitors. As Qatar's cruise industry continues to thrive, Msheireb Museums remains dedicated to its partnership with Qatar Tourism, working together to provide unforgettable experiences for visitors and showcase the best of Qatar's heritage to the world. #MsheirebMuseums

Silver Lake Motors - a subsidiary of Al Mana Holding - is thrilled to introduce the innovative global brand vision of EXEED, revealed during a recent press conference at the Beijing Auto Show. EXEED unveiled its forward-thinking strategy, highlighting the seamless fusion of Internal Combustion Engines (ICE) and New Energy Vehicles (NEVs), setting the stage for upcoming product advancements. Chao Qin, CEO of EXEED, articulated the company's steadfast commitment to elevating its luxury brand image while fostering a dual-strategy approach in line with current market demands. At the event, Qin emphasized EXEED’s rigorous journey from its inception at the Shanghai Auto Show five years ago to its current stature. The brand, which began penetrating overseas markets in 2021 with the TX model, has markedly shifted from traditional marketing strategies to a high-end branding focus. “We take EXEED seriously to build the high-end brand, with constant exploration; at the same time, we also learn and benchmark with many luxury brands, particularly in shaping the high-end brand image and upgrading targeted customer groups,” Qin stated. He highlighted the transition of EXEED’s customer base to include more high-end users globally. The company’s focus on branding over traditional marketing has yielded substantial engagement through participation in international events like the Geneva International Auto Show and high-profile collaborations, notably in Eastern Europe and the Middle East. “EXEED always concentrate on the branding. We tried to participate much more in grand events and collaboration activities, to build high-end brand image, enhance brand equity,” Qin added. The brand’s evolution is also evident in its after-sales approach, opting for an immersive experience that provides customers with a sense of exclusivity and respect. This strategy aligns with the broader industry shift towards customer-centric services and bespoke experiences. "We are keen on the continuous product iteration, to build the high end mindset of customers, so that they can truly benefit from the brand value," Qin explained, outlining the strategic direction for both EXEED and EXLANTiX. He mentioned the dual-brand strategy with EXEED focusing on Internal Combustion Engine (ICE) and Plug-in Hybrid Electric Vehicle (PHEV) models, while its counterpart, EXLANTiX, concentrates on Battery Electric Vehicles (BEV) and Range Extended Electric Vehicles (REEV). This approach allows them to cater to diverse market demands and technological advancements. EXEED also reaffirmed its commitment to high-end market positioning by showcasing upcoming models like the RX-PHEV, the EXLANTiX ES, and the new E08 MPV. These models epitomize the company’s dedication to integrating cutting-edge technology and design, propelling EXEED towards its goal of becoming a recognized high-end brand in the global automotive market. "Perseverance and moving upward all the way, we believe this is the right way, and the only way to make the success," Qin reflected on the journey. EXEED's strategy involves substantial investments in enhancing its product lineup and exploring new opportunities in the NEV market. At the end of the press conference, Qin Chao previewed the launch of the brand's first electric SUV, the EXLANTiX ET, in Wuhu this week. The event emphasizes EXEED's determination and strength to lead the new energy vehicle segment. Celebrated for its unparalleled performance, cutting-edge safety features, and captivating aesthetics, the EXEED SUV range has rapidly risen to prominence, establishing itself as one of Qatar's premier automotive marques. Silver Lake Motors proudly embodies and elevates EXEED's ambitious global vision, curating experiences that transcend the ordinary, where every interaction with the EXEED brand ignites a spark of passion and leaves a lasting impression of excellence. Customers are warmly welcome to delve into the EXEED line up by visiting the flagship showroom located in West Walk Doha, a symbol of sophistication and elegance. For more information or to arrange your test drive, stop by the EXEED showroom or call 800 1115. #EXEED

On 7 May 2024, Bentley Motors will unveil the third coachbuilt Bentley of the modern era, following the exquisitely hand-crafted Bacalar Barchetta and Batur coupe. Created by Mulliner – Bentley’s in-house bespoke division and the oldest surviving name in coachbuilding – the latest member of this highly exclusive family of Bentleys will continue Mulliner’s long tradition of crafting truly individual cars, tailored to the wishes of each of its extraordinary clients. Production will be limited to just 16 pieces, each among the last ever Bentleys to be powered by the company’s iconic W12 engine, in its most potent iteration. #COACHBUILT #BENTLEY

Expanding its collection of remarkable island memories, Sun Siyam Iru Veli proudly presents two exceptional signature guest experiences: the Floating Delights and the Private Lagoon Breakfast, promising moments of unparalleled indulgence and exclusivity. The Floating Delight Experience: A Culinary Journey Beyond Boundaries Just when you thought the insta-worthy moments couldn’t get any better at Sun Siyam Iru Veli, the Floating Delight Experience emerges as the essence of picture-perfect indulgence. This new experience is available at guests’ fingertips, accessible with a simple call or message to the island butler. Guests can picture this: a floating marvel dispatched at their request, arriving at their very own villa, suite, or private beach at any time of the day or night. Whether it's a sunrise breakfast with an ocean view, a midday snack by the private pool, or an evening aperitif under the starlit sky in the lagoon, the Floating Delight caters to every whim. The culinary delights are a celebration of the Maldives' bounty, featuring an array of delicacies that showcase the resort's commitment to gastronomic excellence. From succulent tropical fruits to buttery pastries, skillfully crafted sushi rolls to tantalizing tapenades, the variety of choice with the Floating Delights promises a symphony of flavors that will leave an everlasting impression. And the magic doesn’t end with the setting sun – the Floating Delights remain available throughout the night. The Private Lagoon Breakfast: A Serene Symphony of Nature and Luxury Sun Siyam Iru Veli invites guests to embark on the ultimate indulgence with the Private Lagoon Breakfast – a tranquil experience that combines the serenity of the ocean with utmost privacy right at the shore in front of your villa. Guests can imagine waking up to crystal-clear waters and a palm-fringed island backdrop. As the island team sets the scene for an idyllic morning in paradise, nature is complemented with a calm sea, a rising sun, and the gentle lapping of waves against the shore. Catering to every whim and desire, Sun Siyam Iru Veli offers the opportunity to enjoy a sumptuous breakfast in the secluded haven of our villa's private garden or a sandy spot by the water's edge. Various menus are available to choose from while a meticulously arranged spread unfolds, featuring freshly baked pastries, tropical fruits, and a variety of delectable treats designed to ignite everyone’s senses. The Private Lagoon Breakfast is a moment to linger and savor, allowing guests to become one with the breathtaking beauty that surrounds them. To find out more or book our stay, please visit our website here  or follow the resort on Facebook, Instagram or Twitter. #SUNSIYAMIRUVELI

Leading ‘Buy Now, Pay Later’ platform to offer customers instant, interest-free installments at checkout Qatar’s leading alternative payment provider, PayLater, has been awarded entry into Qatar Central Bank’s exclusive sandbox program, marking the beginning of a new era for consumers in Qatar to take advantage of unprecedented financial flexibility. PayLater is a ‘buy now pay later’ (BNPL) solution that enables the instant purchase of goods and services while allowing shoppers to pay in four installments over a period of three months, empowering individuals to manage their finances more effectively and responsibly. With zero interest or fees, the Sharia-compliant financial model is emerging as one of the foremost payment mechanisms in the world, attracting merchants and customers across the globe. Mr. Khalifa Al Haroon, co-founder and chairman of PayLater, said: “Following a rigorous application process that verified our security systems and controls to ensure customer and merchant protection, we are proud to be named an Authorized FinTech Sandbox Participant from the Qatar Central Bank. This step affirms our commitment to safeguarding customer information and transactions, while also providing a smooth and seamless user experience.” The sandbox program is a framework that regulates the development of the fintech industry and allows startups to try their product with a limited number of merchants to ensure an optimised experience. The global market for BNPL solutions is booming. Growth of such short-term installment loans is expected to hit $960 billion by 2026, up from $433 billion in 2022, according to a study by Deloitte. More than 30 percent of people in Qatar have already used a deferred payment option like PayLater. Merchants will also greatly benefit from incorporating the PayLater payment platform as research demonstrates these platforms significantly increase conversion rates, average order value and customer repeat rates. Mr. Khalifa Al Haroon added: "PayLater is an honest and ethical payment solution that will empower consumers with a more flexible way to spend their money - giving them the freedom to purchase the goods and services they want, on their own timeline. We are immensely proud of our innovative payment solution, and merchants are already lining up to see how they can integrate PayLater into their payment platforms. Soon, people throughout Qatar will be able to use PayLater at many of their favorite brands, either in-store or online.” Qatar is an attractive destination for fintech startups due to the government’s carefully regulated operations aimed at ensuring ease of doing business in an environment conducive to investments. #PayLater

British-born MG Motor has unveiled its show-stopping EXE181 concept car at this year’s prestigious Beijing Auto Show, highlighting the brand's rich heritage and relentless pursuit of cutting-edge technology. This reveal of this spectacular supercar concept comes during MG's centennial celebrations, showcasing the brand's continued commitment to pushing boundaries globally and regionally. Unveiled only weeks after MG's new Cyberster model journeyed across the Middle East, the EXE181 concept car is further evidence of the brand's desire to embrace the future of electric mobility. Similar to the Cyberster electric sportscar, which made its debut as a concept in 2021, the EXE181 represents a leap forward into a new era of automotive innovation and excellence. Developed by the brand's UK Design Centre, the EXE181 concept car pays tribute to the legendary EX181, a vehicle that set a world speed record for its category in 1957 that still stands to this day. This historic achievement by Sir Stirling Moss endures as testament to MG's engineering prowess and commitment to excellence. The EXE181 takes clear inspiration from the EX181's design, featuring aerodynamic shapes to reduce drag and enhance efficiency. Its sleek and sophisticated exterior showcases MG's brand design passion for sports, innovative spirit, and the relentless pursuit of dreams. The concept car is equipped with a new high-performance three-electric system, including a centrally mounted semi-solid-state battery and high-speed electric motor, representing MG's tireless pursuit of cutting-edge technology. Engineered to defy limits, the EXE181 aims for a top speed of 415 km/h. With a drag coefficient of 0.181, it also prioritises efficiency, meeting key demands of the new energy era. The interior of the EXE181 reflects its purposeful design, with a lightweight and compact structure designed for straight-line speed. The front cockpit opens entirely forward, and the seats pay homage to the original British TARTAN design, combining tradition with modernity. Furthermore, the EXE181 features a unique UI design inspired by aircraft cockpits, incorporating a streamlined steering wheel display and Head-Up Display (HUD) to enhance the driving experience and focus. Tom Lee, Managing Director of MG Motor Middle East, said: "The unveiling of the EXE181 concept is yet another clear demonstration of the eye-catching progress that the MG brand is making both globally and regionally. This concept car embodies MG's core values of innovation and design excellence, showcasing our commitment to pushing boundaries and shaping the future of automotive technology." #MG #EXE181