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The offer is valid on Mercedes-Benz electric and ICE vehicles Nasser Bin Khaled Automobiles, the authorized general distributor of Mercedes-Benz in Qatar, continues their special offer on Mercedes-Benz electric and ICE vehicles cars  in various categories until April 30, 2025. The special offer is presented in partnership with Qatar Islamic Bank (QIB). It allows new buyers to own their new Mercedes-Benz at a flat rate starting from 2.63% on ICE cars, and 2.58% on electric cars, 1.7% comprehensive Auto Takaful Rate, with a grace period up to 6 months. Other benefits include optional 0% down payment and Trade-in option, in addition to a complimentary Credit Card for the first year.   The offer allows the customers to buy new Mercedes-Benz ICE or electric car at affordable monthly installments, starting from QAR 2,739 for the Mercedes-Benz A-Class and QAR 3,789 for the electric Mercedes-Benz EQA. Nasser Bin Khaled Automobiles has extended its special offer in response to the remarkable demand from discerning drivers, providing them with even more opportunities to experience the elegance, performance, and innovation of Mercedes-Benz ICE and electric vehicles. This extension reaffirms the brand’s commitment to making luxury and value more accessible.   Customers can visit the new NBK Automobiles showroom in NBK ONE Building at Musherib Area in Doha and leverage the opportunity to own one of Mercedes-Benz vehicles with special monthly installments and a package of special benefits.   Nasser Bin Khaled Automobiles has built its success by establishing solid, longstanding relationships with its customers, and by offering a wide range of quality products. As a brand name, Nasser Bin Khaled Automobiles is deeply associated with a history of premium quality service and market leadership. Established in 1957, Nasser Bin Khaled Automobiles is Qatar’s exclusive distributor of three of the world’s most respected, iconic brands: Mercedes-Maybach, Mercedes-Benz and Mercedes-AMG. #MercedesBenz #NBK

The 6th Edition of “Build Your House” Empowers Residents of Qatar to Build their Perfect Homes   “Inspire Exhibition” Launches its inaugural edition alongside BYH to create a one-stop-shop for all home needs The highly anticipated sixth edition of Build Your House (BYH)  returns to Qatar, alongside the inaugural Inspire Exhibitions 2025 , creating an unmatched platform for home construction, interior design, and innovative building solutions. Scheduled at the Qatar National Convention Centre (QNCC) from April 28 to May 1, 2025, the exhibitions will bring together homebuilders, consultants, suppliers, and key industry leaders to help anyone who is interested in designing and building their dream home.  The exhibition is held under the patronage of His Excellency Sheikh Mohammed bin Abdulrahman bin Jassim Al Thani, Prime Minister and Minister of Foreign Affairs. The event will feature prominent governmental entities, such as the Ministry of Municipality, the Ministry of Social Development and Family, Kahramaa, and the Civil Defense of Qatar. Their presence provides valuable insights into regulatory processes, approvals, and essential services, demonstrating the government’s support in facilitating a seamless home-building journey. This year’s exhibition will showcase the latest advancements in luxury home construction, high-end interior design and bespoke living solutions for Qatari homeowners. Complementing   Build Your House, Inspire Exhibition  will feature a diverse range of premium home décor, unique gifts and elegant furnishings that elevate modern living. Together, these events create a refined and comprehensive experience, offering inspiration and tailored solutions for those building their dream homes in Qatar. Visitors will have access to the Mostashari program, a free-to-join initiative that offers aspiring homeowners access to personalized consultations with expert advisors, guiding them through every stage of their home-building journey—from architecture and design to innovative construction techniques. Visitors will be able to directly talk to top industry professionals, providing tailored advice on everything from permits and materials to layout and design—ensuring each visitor leaves with a clear, confident path toward building their dream home. Build Your House  and Inspire Exhibition  are proudly supported by leading industry players. Qatar UPVC, the leading manufacturer of uPVC windows and doors in Qatar is a sponsor of this event. “This exhibition is a destination for those building their dream homes, providing access to the latest trends and innovative products,” said Rashed Mohammad Aliyan, CEO of Qatar UPVC for Windows and Doors and Qatar Technology. “With 28 years of industry experience, we see Build Your House  as a game-changing platform where customers can explore high-quality, innovative façade solutions.” Legal expertise is an essential part of any successful home construction project. Dr. Muna Al Marzouqi Law Firm, a sponsor of Inspire 2025, is committed to supporting Qatari residents in building and improving their homes. “A strong legal foundation is crucial for any construction project, and we offer specialized expertise in areas such as contracting, licensing, and dispute resolution”, said Dr. Muna Al Marzouqi, Founder & Managing Director. “Build Your House provides an invaluable opportunity for us to showcase our diverse products and construction solutions. We offer comprehensive water system options for home building and renovation, helping villa owners address key issues related to cooling, heating, storage, and filtration,” said Mr. Nizar Zayer, Showrooms & Outdoor Sales Manager at Arabi Company Qatar. Arabi Company Qatar is one of the major supporters of this year’s edition of the exhibition. “Visitors can explore our latest technologies and benefit from special prices and exclusive discounts.” The previous edition of BYH featured over 250 exhibitors and co-exhibitors, hosted more than 40 speakers, and generated an impressive QAR 800 million in deal value. This year’s event is expected to surpass these achievements, offering even greater opportunities for networking and business growth. Visitors can register for free to attend Build Your House  and Inspire Exhibitions 2025  and explore the latest trends in homebuilding and design. Secure your spot today and take the first step toward creating your ideal home. Register now at: http://buildyourhouseqatar.com/home/visit # 6thEditionBuildYourHouse

Nasser Bin Khaled Service Centers, a subsidiary of NBK Holding and the authorized general distributor of Bosch in Qatar, presents a special oil and filter offer from Bosch, now available exclusively at the Al Wukair branch. This offer is designed to help drivers maintain their vehicles to the highest standards, efficiently and affordably. Valid until 20 June 2025, the offer includes oil and filter change services for QAR 170 for sedans and QAR 250 for SUVs of all Asian cars. To ensure a seamless experience, and for more details on the offer, customers are encouraged to book their service appointments in advance by calling or texting our WhatsApp number 5070 3985, allowing them to enjoy timely and hassle-free vehicle maintenance. As a Bosch-certified facility, Nasser Bin Khaled Service Centers offers a comprehensive range of high-quality automotive services, including maintenance, servicing, and repairs for vehicles of all brands. All services are performed by Bosch-trained and authorized technicians using genuine Bosch parts, ensuring optimal performance, safety, and reliability. The centers are equipped with advanced diagnostic tools and technology to support a wide range of automotive needs—from windshield wiper blades, air and AC filters, batteries, and engine oil changes to suspension and brake system services. Bosch is a global leader in automotive technology and after-sales services. The longstanding partnership between NBK Holding and Bosch spans over 44 years, reflecting a shared commitment to quality, innovation, and customer satisfaction. This legacy is further strengthened by the operation of three Bosch-certified service centers across Doha. #NasserBinKhaledServiceCenters #BoschOil

Heenat Salma Farm is proud to announce the opening of Built by Many Hands: A Pavilion’s Tale. This unique photo exhibition celebrates the beauty of traditional craftsmanship and the enduring power of human hands in shaping space, memory, and meaning. At the heart of the exhibition stands six permanent pavilions designed by renowned Pakistani architect Yasmeen Lari and hand-built by a team of master masons and craftspeople—both men and women—from Pakistan. Constructed using bamboo and mud over several weeks, the structures reflect a deep reverence for sustainable materials, vernacular architecture, and the cultural wisdom embedded in craft traditions. Originally commissioned as part of Manzar, a landmark exhibition by the Art Mill Museum that spotlighted Pakistan’s vibrant cultural landscape, the pavilions haveّ found a lasting home at Heenat Salma Farm. They will continue as a creative studio and exhibition space, inviting dialogue, reflection, and imagination. “Without the hand of the craftsman, we lose our connection to history, our sense of place, and the soul of our environment,” said Fahad Al-Attiya, Executive Director of Caravane Earth Foundation, which oversees Heenat Salma. “These pavilions are more than architecture, they are a living symbol of friendship between Pakistan and Qatar, and a celebration of the human spirit.” “Our zero-carbon bamboo structures, now part of Heenat Salma’s remarkable organic farm, reinforce a shared vision of healing the planet and promoting collective well-being. This collaboration highlights the vital role of natural materials and traditional knowledge in building a better future,” Architect Yasmeen Lari added. We invite you to join us in honouring those who brought this experience to life, reflecting on the memories it carries, and celebrating the value of building through creativity and collective effort. Location: Heenat Salma Farm, Ash-Shahaniyah Date and Time: Friday, April 18, 2025 | 5:00 pm Website: www.heenatsalma.com #HeenatSalmaFarm

OMODA and JAECOO  are transforming the automotive landscape in Qatar with an engaging display at Doha Festival City (DFC),  running till end of April. This showcase offers visitors an immersive experience with the JAECOO J7, complete with on-spot test drives. It allows them to discover firsthand the innovative features and luxurious comfort these brands are renowned for.   Visitors to the DFC  display will have the opportunity to explore three exceptional models: the OMODA C5, JAECOO J7, and JAECOO J8. Each vehicle embodies the brand's commitment to innovation, style, and performance, catering to diverse preferences and needs.   OMODA C5: This stylish compact crossover SUV is designed with a futuristic aesthetic, featuring a diamond-cut geometric matrix grille and 18-inch two-colour blade wheels. The OMODA C5 offers advanced technology such as intelligent voice command and a 360° around-view monitor, providing a premium driving experience at an affordable price. Visitors can experience its spacious interior, high-tech features, and customization options, making it an excellent choice for those seeking a modern and connected drive. The OMODA C5 is specifically designed to appeal to the young generation, offering a modern and connected driving experience. OMODA has already launched successfully in Europe as its first global market, demonstrating the brand’s acceptance in countries with higher quality standards.   JAECOO J7: The JAECOO J7 is positioned as an off-road capable urban SUV, combining rugged capability with luxurious comfort. Equipped with ARDIS technology for effortless terrain navigation, it features a 14.8-inch large infotainment screen, a 540° panoramic transparent chassis, and advanced safety features like ADAS systems. Visitors can test drive the J7 to experience its robust performance, intelligent cabin technologies, and refined interior, which is ideal for those who seek adventure and sophistication.   JAECOO J8: The JAECOO J8 is positioned as a super comfortable and luxurious SUV that offers a plush off-road driving experience and refined driving experience with its advanced interior amenities and superior performance capabilities. It features a 2.0TGDI engine, delivering 192 kW of power and 400 Nm of torque. The vehicle also features torque vectoring four-wheel drive, and CDC active suspension. The J8 includes premium features such as a dual-screen setup, heated and ventilated seats, and a 14-speaker Sony sound system. Visitors can explore its spacious interior, elegant design, and extensive safety features, making it a top choice for those seeking a premium SUV experience. Ping Ding, Brand Manager, Silver Lake Motors , stated, "Our presence at Doha Festival City is a testament to our commitment to innovation and customer satisfaction. By showcasing our latest models, such as the JAECOO J7, J8, and OMODA C5, we aim to provide Qatar's automotive enthusiasts with a firsthand experience of the style, performance, and technology that define our brand. This initiative underscores our dedication to delivering high-quality, innovative vehicles that resonate with the evolving needs of Qatar's automotive market."   This immersive experience underscores OMODA and JAECOO's dedication to delivering high-quality, innovative vehicles that resonate with Qatar's automotive enthusiasts. By integrating test drives and interactive elements, the brands are making it easier for customers to explore their range of vehicles and discover the future of automotive excellence.     For more information or to book your test drive, please call 8001115.

“Inspire Exhibition” Launches its inaugural edition alongside BYH to create a one-stop-shop for all home needs The highly anticipated sixth edition of Build Your House (BYH)  returns to Qatar, alongside the inaugural Inspire Exhibitions 2025 , creating an unmatched platform for home construction, interior design, and innovative building solutions. Scheduled at the Qatar National Convention Centre (QNCC) from April 28 to May 1, 2025, the exhibitions will bring together homebuilders, consultants, suppliers, and key industry leaders to help anyone who is interested in designing and building their dream home. The event will feature prominent governmental entities, such as the Ministry of Municipality, the Ministry of Social Development and Family, Kahramaa, and the Civil Defense of Qatar. Their presence provides valuable insights into regulatory processes, approvals, and essential services, demonstrating the government’s support in facilitating a seamless home-building journey. This year’s exhibition will showcase the latest advancements in luxury home construction, high-end interior design and bespoke living solutions for Qatari homeowners. Complementing   Build Your House, Inspire Exhibition  will feature a diverse range of premium home décor, unique gifts and elegant furnishings that elevate modern living. Together, these events create a refined and comprehensive experience, offering inspiration and tailored solutions for those building their dream homes in Qatar. Visitors will have access to the Mostashari program, a free-to-join initiative that offers aspiring homeowners access to personalized consultations with expert advisors, guiding them through every stage of their home-building journey—from architecture and design to innovative construction techniques. Visitors will be able to directly talk to top industry professionals, providing tailored advice on everything from permits and materials to layout and design—ensuring each visitor leaves with a clear, confident path toward building their dream home. Build Your House  and Inspire Exhibition  are proudly supported by leading industry players. Qatar UPVC, the leading manufacturer of uPVC windows and doors in Qatar is a sponsor of this event. “This exhibition is a destination for those building their dream homes, providing access to the latest trends and innovative products,” said Rashed Mohammad Aliyan, CEO of Qatar UPVC for Windows and Doors and Qatar Technology. “With 28 years of industry experience, we see Build Your House  as a game-changing platform where customers can explore high-quality, innovative façade solutions.” Legal expertise is an essential part of any successful home construction project. Dr. Muna Al Marzouqi Law Firm, a sponsor of Inspire 2025, is committed to supporting Qatari residents in building and improving their homes. “A strong legal foundation is crucial for any construction project, and we offer specialized expertise in areas such as contracting, licensing, and dispute resolution”, said Dr. Muna Al Marzouqi, Founder & Managing Director. “Build Your House provides an invaluable opportunity for us to showcase our diverse products and construction solutions. We offer comprehensive water system options for home building and renovation, helping villa owners address key issues related to cooling, heating, storage, and filtration,” said Mr. Nizar Zayer, Showrooms & Outdoor Sales Manager at Arabi Company Qatar. Arabi Company Qatar is one of the major supporters of this year’s edition of the exhibition. “Visitors can explore our latest technologies and benefit from special prices and exclusive discounts.” The previous edition of BYH featured over 250 exhibitors and co-exhibitors, hosted more than 40 speakers, and generated an impressive QAR 800 million in deal value. This year’s event is expected to surpass these achievements, offering even greater opportunities for networking and business growth. Visitors can register for free to attend Build Your House  and Inspire Exhibitions 2025  and explore the latest trends in homebuilding and design. Secure your spot today and take the first step toward creating your ideal home. Register now at: http://buildyourhouseqatar.com/home/visit #BuildYourHouse

The eleventh edition of Qumra, Doha Film Institute's (DFI) renowned talent incubator for Arab and international cinema, opened today with distinguished film industry experts gathering to nurture emerging voices in cinema through bespoke mentorship sessions, masterclasses, and a curated screening series.   As ‘A Space for New Voices in Cinema,’ Qumra 2025 welcomes over 250 industry experts from 50 countries – the highest participation to date. They will mentor 49 promising projects by filmmakers from over 20 countries, including 16 projects by Qatari and Qatar-based directors, representing the growing strength of Qatar's film ecosystem.   Welcoming delegates to Qumra 2025,  Fatma Hassan Alremaihi, Chief Executive Officer of Doha Film Institute , said: "15 years ago, DFI was founded on a dream to nurture bold voices, champion untold stories, and create a space for filmmakers to inspire and be inspired.     “Along this incredible journey, we have seen stories from the Global South that were once whispers find their voice on the world stage, and witnessed the power of film to unite, to heal, and to remind us of our shared humanity..   “Today, as we celebrate a significant milestone, spaces like Qumra must exist now more than ever—not just as a forum for artistic growth, but as a platform for voices that refuse to be silenced. As we look ahead, we remain committed to fostering the bold, the brave, and the unheard."   Elia Suleiman, Artistic Advisor at Doha Film Institute  added: "Cinema is not just the stories we tell, but the silences in between—the spaces where meaning lingers. At Qumra, these silences speak loudly, where emerging voices are amplified and nurtured with the support and artistic mastery of the Qumra Masters. It is a place of transformation, where the future of film is discovered and defined."   This year's Qumra Masters include acclaimed slow cinema pioneer  Lav Diaz   (The Woman Who Left, Evolution of a Filipino Family) , renowned cinematographer  Darius Khondji   (Amour, The Immigrant),  Oscar®-winning director  Walter Salles   (The Motorcycle Diaries, I'm Still Here) , celebrated costume designer  Anna Terrazas   (Roma, Spectre),  and genre-defying filmmaker  Johnnie To   (Exiled, Election).  They will share visionary perspectives of distinguished careers to guide the next generation of filmmakers in their script-to-screen journey.   Qumra 2025 projects include 27 feature-length projects, 10 series projects, and 12 short films at various stages of development, production, and post-production. Among these, 37 are recipients of DFI's Grants Programme and21 are alumni of the Institute’s year-round training initiatives, a testament to the impact of Institute's holistic approach to filmmaker development.   There is strong representation of projects from the Global South, with diverse selections from Asia, Africa, and Latin America, underscoring DFI's commitment to nurturing underrepresented voices in world cinema. The projects will receive mentorship through masterclasses, feedback on work-in-progress screenings, industry roundtables, project pitching, and tailored feedback sessions.   Public has access to Qumra 2025 masterclasses by the Qumra Masters and screenings of seven critically acclaimed DFI-supported features at the Museum of Islamic Art Auditorium. In-person events take place from April 4 to 9, followed by online sessions from April 12 to 14, providing extended opportunities for learning and networking.   Qumra continues to build on its legacy of supporting nearly 850 films from more than 75 countries, creating a truly global community of storytellers who are shaping the future of world cinema.   For more information about Qumra 2025 and to purchase passes for screenings and master classes, please visit:  www.dohafilminstitute.com #DohaFilmInstitute # Qumra2025

Samsung Gulf Electronics has unveiled the latest Galaxy A Series smartphones - Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G. For the first time, the Galaxy A Series is integrating Awesome Intelligence — including Galaxy’s fan-favorite AI-powered features to reimagine creativity — while bringing enhanced durability and longevity, as well as robust security and privacy protections to provide a safe and long-lasting mobile experience. Fadi Abu Shamat, Head of the Mobile eXperience Division at Samsung Gulf Electronics , said, “Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G are sensational new additions to the Galaxy A Series range of smartphones that are simultaneously dependable, affordable and innovative. These smartphones are helping us realize our mission of AI for all, making Galaxy’s AI features accessible to many more people in Qatar, and unlocking their creativity while giving them a mobile experience that is safe, fun and cutting-edge – awesome in every way.”   Awesome Intelligence for Advanced Search and Creativity Awesome Intelligence is the first comprehensive mobile AI exclusively available on Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G and brings users powerful, fun and easy-to-use AI tools. Powered by One UI 7, the new Awesome Intelligence features bring amazing search and visual experiences to Galaxy A Series users. A fan-favorite on Galaxy A Series devices last year, Google’s enhanced Circle to Search,1 makes it easier than ever to search and discover from the phone’s screen. With the latest upgrades, users can now get even more done on their phone. Circle to Search will quickly recognize phone numbers, email addresses and URLs on the screen so users can take action with a single tap. With the recent enhancements to Circle to Search, users can also instantly search the songs they hear without switching apps. Whether it’s a song playing on social media from their phone or music that’s playing from speakers near them, just long press the navigation bar to activate Circle to Search, then tap the music button to effortlessly identify the song name and artist. The Galaxy A Series also takes the camera experience to a new level with creator-focused tools, starting with a powerful triple-camera system featuring a 50MP main lens on all devices and 10-bit HDR front lens recording on Galaxy A56 5G and Galaxy A36 5G for bright and crisp selfies. Galaxy A56 5G features leading camera technology with a 12MP ultra-wide lens, while the entire Galaxy A Series empowers creativity in new and exciting ways through intelligent visual editing. Exclusively available on Galaxy A56 5G, Best Face2 makes it easier than ever to capture the perfect group shot by selecting and combining the best expressions or features for up to five people from a motion photo. Whether someone blinked or looked away, Best Face ensures everyone looks their best in a single, seamless shot. The Galaxy A56 5G also brings enhancements to Nightography,3 with Low Noise Mode making its way to the 12MP selfie camera and additional wide camera support to capture stunning content in low-light settings. Galaxy A 56 5G, Galaxy A36 5G and Galaxy A26 5G all bring fine-refined Object Eraser,4 allowing users to remove unwanted distractions from photos. Whether it’s an unexpected passerby or a distracting shadow, users can manually or automatically select objects to erase, achieving a cleaner, more polished final image with just a few taps. Moreover, Filters5 enables custom filter creation by extracting colors and styles from existing photos for users to apply for a unique and personalized effect depending on mood and taste. With these intelligent tools, users can refine and enhance their photos effortlessly, bringing a new level of creativity to every shot. Built To Last with Upgraded Displays and Software Longevity Now with up to six generations of Android OS and One UI upgrades and six years of security updates, the Galaxy A Series reinforces its software longevity even more. These updates add additional support toward optimizing the device’s lifecycle, ensuring users can enjoy a smooth and reliable experience for years to come. The Galaxy A56 5G and Galaxy A36 5G also introduce a larger display created for a high-quality, immersive viewing experience. Both devices feature a 6.7-inch6 FHD+ Super AMOLED display with brightness levels up to 1200 nits,7 allowing for a more vibrant and immersive entertainment experience. New stereo speakers further enhance the experience with rich, balanced sound. With a 5,000mAh battery included throughout the entire lineup, the new Galaxy A Series is designed to keep up with users’ daily routines. Galaxy A56 5G and Galaxy A36 5G support 45W charging power and Super Fast Charge 2.0 technology, delivering even faster charging for extended use. Both models also deliver enhanced performance, as Galaxy A56 5G is powered by the Exynos 1580 chipset and Galaxy A36 5G features the Snapdragon® 6 Gen 3 Mobile Platform. A larger vapor chamber in both devices helps sustain performance, ensuring smooth gameplay, video playback and effortless multitasking. Beyond performance, the new Galaxy A Series is built to withstand life’s unpredictable moments. For the first time, Galaxy A26 5G features an IP67 dust and water resistance rating for strong protection against the elements, matching the IP67 rating on Galaxy A36 5G and Galaxy A56 5G.8 Additionally, an advanced Corning® Glass cover material adds a layer of durability against scratches and cracks.9 Expanded Protections for Security and Privacy Assured Thanks to the integration of One UI 7 on the Galaxy A Series for the first time, Samsung is further supporting robust security and privacy. With Samsung Knox Vault, the Galaxy A Series provides an extra, fortified layer of device safety, transparency and user choice – ensuring sensitive data always stays protected. Equipped with the latest  One UI 7 security and privacy features , Galaxy A Series users benefit from holistic protection — including enhancements in Theft Detection, More Security Settings and other features.10 The new Galaxy A Series is available in a range of colors.14 Galaxy A56 5G is available in Awesome Lightgray, Awesome Graphite, Awesome Olive and Awesome Pink. Galaxy A36 5G is available in Awesome Lavender, Awesome Black, Awesome White and Awesome Lime; and Galaxy A26 5G is available in Black, White, and Peach Pink.   The Galaxy A Series models are available at the following prices: Galaxy A26 5G (128GB) for  QAR    1,009.00; Galaxy A26 5G (256GB) for QAR   1,179.00; Galaxy A36 5G (128GB) for QAR    1,239.00; Galaxy A56 5G (128GB) for QAR    1,569.00 and Galaxy A56 5G (256GB) for QAR    1,829.00   Launch Offer With the purchase of the latest Galaxy A Series smartphones, Samsung Members in Qatar can access some exciting and exclusive privileges. These include a three-month complimentary subscription to Yango Play, where they can enjoy TV series, movies, music, and games - all in one app.   They can also get complimentary access to a one-year subscription to the SAMSUNG ENTERTAINER app that delivers great value with thousands of 2-for-1 and percentage discounts across Qatar. All offers are valid all year round, 7 days a week, with almost zero restrictions as to how and when to use them.   Samsung Members can also access top-notch content, including the latest in series, music, films and more with a four-month complimentary subscription to OSN+ and three-month complimentary subscription to Anghami Plus. They can also watch originals and exclusive Arabic titles, heartwarming Korean, Turkish, Pakistani, Indian, and other Asian dramas, with a three-month complimentary subscription to Viu Premium.   #samsung

Handling and shorter braking distances are the new tyre’s key features, achieved thanks to virtual development techniques and artificial intelligence. Pirelli’s iconic tyre, the preferred option for the world’s premium and prestige car manufacturers, is now in its fifth generation. For 40 years, it has symbolised technological innovation. Pirelli has launched the fifth generation of its iconic P Zero: the flagship model of a tyre family that has been synonymous with performance and safety since 1985 . The P Zero was the first to establish the Ultra-High Performance (UHP) tyre market, continuously evolving over the years to anticipate the demands of the premium and prestige automotive segments. The P Zero brand, originally born out of Pirelli’s long expertise in motorsport, has expanded into a comprehensive family of tyres that meets the diverse needs of the high-end market.   FEATURES OF THE NEW P ZERO The breakthroughs that characterise the new P Zero were achieved thanks to advanced development technologies. By combining artificial intelligence systems with algorithms designed by Pirelli, the company’s research and development engineers created groundbreaking solutions to achieve an unprecedented understanding of tyre performance dynamics. Virtual prototype testing  also played a key role in this process, reducing development time and optimizing resources.   The P Zero has two key strengths – excellence in performance and safety  – thanks to improved handling , highlighted by track tests on both dry and wet surfaces, and reduced braking distances.  From its launch, the new tyre has been rated “A” on the European wet grip label [1] . One of the key goals for Pirelli’s latest product was to keep ahead of the rapidly evolving needs of today’s automotive market, beginning with the transition to electric mobility.   The development strategy focused on tyre structure and tread design, which was optimised through updates to the grooves and contact patch to enhance cornering grip. A more balanced contact patch improves braking performance and wear rate to ensure consistent performance throughout the entire life cycle of the tyre. The new P Zero also stands out visually, thanks to new graphics with contrasting markings on the sidewall.   THE NEW P ZERO LINE-UP The fifth-generation P Zero tyre comes in sizes from 18 to 23 inches , with over 50 products already available . These sit alongside the other tyres from the P Zero family to provide complete coverage for the premium and prestige market across all applications. Most of the new line-up features Pirelli’s specialities , such as Elect : a technology package for electric and plug-in hybrid vehicles that increases range by up to 10% thanks to reduced rolling resistance; adopting solutions specifically designed to handle high torque and reduce noise.   On top of that, Pirelli’s engineers are already working to equip dozens of soon-to-be released cars, with specific versions already homologated for models such as the Lamborghini Urus SE, Audi A5, BMW M5 and M5 Touring, Mercedes GLE and GLS, Lucid Gravity, Polestar 4, Nio ET9, and Xiaomi SU7.   FORTY YEARS OF CONTINUOUS INNOVATION This latest tyre showcases how high performance and technology continue to be the key strengths of the P Zero range, benefiting from Pirelli’s close relationship with all the major car manufacturers in the premium and prestige segments. These valued partnerships have resulted in Pirelli equipping more than 50% of high and ultra-high-end vehicles across all markets worldwide.   Over the past 40 years, more than 3,000 bespoke versions of the P Zero have been created for cars such as the Ferrari F40, Lamborghini Aventador, McLaren P1, every Pagani, Aston Martin V12 Vantage, and Porsche 911, as well as dozens of other models from brands including Audi, BMW, Jaguar Land Rover, and Mercedes. The P Zero family has always been a vital development laboratory for Pirelli. In fact, innovations such as Elect in 2019 and P Zero E in 2023 (the world’s first UHP tyre in which over 55% of materials are from natural or recycled sources and with a triple ‘A’ rating on the European label) were born of P Zero technology.   P ZERO: A FAMILY OF PRODUCTS, FROM TRACK TO ROAD The P Zero family includes UHP products designed for a wide range of uses: from electric cars to track driving, as well as under winter conditions. Alongside this latest P Zero, other members of the extended family cater for every driving need. These include the P Zero E  (which combines e-mobility and safety – demonstrated by the triple ‘A’ rating on the European tyre label – as well as reduced environmental impact, thanks to the use of more than 55% natural or recycled materials) and the P Zero R , designed to maximize sporting performance and driving pleasure for high-performance cars and SUVs. For track driving, Pirelli offers the P Zero Trofeo RS , which is also homologated for road use.   The range also includes the P Zero Winter 2 , enhancing performance and driving pleasure even on wet or snowy surfaces.   The P Zero name first appeared in motorsport and remains synonymous with the very highest level of tyre performance, from Formula 1 through to many other categories. #PIRELLI

Celebrate Eid with your family at Waldorf Astoria Doha Lusail. Enjoy spacious and welcoming rooms designed with family comfort in mind, complete with special amenities that delight children and adults. Discover endless fun at Wadi Lusail Waterpark, featuring exciting rides for every age, or take the family surfing at the friendly Aloha Surf Club. The hotel's private beach is the perfect place for relaxed family time, water sports, or simply soaking up the sun. Parents can relax at the peaceful ESPA Life Spa, offering calming treatments to refresh body and mind, or stay energized at the Technogym facilities while enjoying a healthy smoothie or bowl from Wyld Erth. Kids and teens have adventures of their own with engaging activities and entertainment at dedicated clubs, including challenging games, dancing, face and hand painting, cookie making, football tournaments, and more. Enjoy world cuisine at popular restaurants like Scarpetta, known for delicious Italian dishes, or explore vibrant international flavors at SUSHISAMBA. Families can also gather for a special spring-inspired Afternoon Tea or relax poolside with refreshing drinks. With special brunches, family-focused entertainment, and unforgettable experiences, Waldorf Astoria Doha Lusail promises a holiday filled with joy, relaxation, and lasting memories. Book your family getaway today at Waldorf Astoria Doha Lusail. Visit bit.ly/WALD_EN for reservations. #WaldorfAstoriaDohaLusail

Prizes worth QAR 300,000 in celebration of the importance of fishing, maritime heritage, and the start of fishing season in the region Marking a major highlight of Old Doha Port’s first-ever Fishing Exhibition, the much-loved annual Fishing Competition returns on April 11 and 12, 2025, in collaboration with Doha Marine Sports Club. Following the success of its debut last year, the competition returns bigger and better, bringing together professional fishermen, hobbyists, and marine enthusiasts in a spirited celebration of Qatar’s deep-rooted maritime culture. This competition is considered one of the main events accompanying the Fishing Exhibition, which has been announced to take place from April 9 to 12, 2025, at Old Doha Port. With over QAR 300,000 in prizes up for grabs, including a grand prize valued at QAR 150,000 for first place, the event underscores Old Doha Port’s commitment to hosting engaging, community-driven initiatives that celebrate tradition and togetherness. Registration is now open and will continue until 2:00 PM on April 11, 2025. To secure a spot, participants are encouraged to call 55734539 to complete their registration. Teams must be led by a Qatari captain (nukhatha), though residents may join as team members. Participation requires submitting a completed registration form, personal identification for all team members, and a valid boat registration. This year’s competition focuses exclusively on kingfish (kan’ad), a prized regional catch. Participants will set sail from Old Doha Port at sunrise on April 11 for a full day at sea, where they will submit a video documenting their single best catch of the day, including full footage of the fishing process, boat registration, and weight verification. Final submissions must be sent to the organizing committee by 8:00 PM on Day 1. On April 12, the final day of the competition and the Fishing Exhibition, participants will gather at Old Doha Port for live fish weighing, verification, and an awards ceremony at Mina Park, south of Mina District. Winners will be determined based on the weight of their top kingfish catch, and in the case of a tie, the first submission received will be declared the winner. The top 10 teams will be awarded. The 2024 edition witnessed an impressive turnout with over 240 participants across 50 teams, and the atmosphere was electric with camaraderie, storytelling, and healthy competition. Engineer Mohammed Abdullah Al Mulla, CEO of Old Doha Port, said: “The Fishing Competition supports Old Doha Port’s strategy to encourage watersports, which are an integral part of Qatar's rich maritime heritage. We’re very excited for its return this year as a main feature of our first-ever Fishing Exhibition. This competition reflects our mission at Old Doha Port of being a place where tradition meets innovation, and where people gather to create shared memories rooted in Qatari culture.” The Fishing Exhibition will run from April 9 to 12, 2025 at Mina Park south of Mina District, marking the official start of the fishing season in the region and serving as the broader cultural platform supporting the Fishing Competition. The event pays homage to Qatar’s fishing heritage while highlighting the evolution of the regional fishing industry through 30 exhibition stands, live artisan demonstrations, and traditional maritime music. This combined celebration of sea, craft, and community is part of Old Doha Port’s growing cultural calendar. #OldDohaPort

Samsung Gulf Electronics, in partnership with Danube Home, has announced an exclusive offer providing UAE customers a complimentary Milano Water purifier with the purchase of selected Samsung refrigerators. This special offer, available through a partnership with Danube Home, demonstrates Samsung's commitment to providing comprehensive home solutions that enhance customer convenience. Customers can now receive a complimentary Milano water purifier with the purchase Samsung's top of the line refrigerator models, including Samsung 4-Door Family Hub Refrigerator, Samsung 4-Door See-through Refrigerator, Samsung Side By Side Refrigerator and the Samsung Family Hub Side By Side Refrigerator. The complimentary Milano water purifier integrates with Samsung's large capacity refrigerators, enabling immediate access to the full range of water and ice dispensing features. This exclusive offer provides customers with a complete solution for their home, combining Samsung's innovative refrigeration technology with Milano's trusted water filtration systems. Guran Nakiboglu, Director and Head of Home Appliances Division at Samsung Gulf Electronics said: “At Samsung, we continuously strive to enhance our customers' lives by providing comprehensive solutions that make their home experience smarter and more convenient. Our partnership with Danube Home reflects our commitment to ensuring our customers can immediately enjoy all the advanced features of our premium refrigerator range. With the Milano water filter connected to a premium Samsung refrigerator, customers can enjoy hassle-free hydration with pure, clean water and ice.” The promotion is exclusively available at all Samsung stores and online stores across the UAE. Customers can visit any Samsung retail location or Samsung.com/ae to learn more about this offer. #Samsung