The Sweet Smell of Success: How Passion for Nature Created the Honey Rose Inspiring Story
- Maqina Team
- 4 hours ago
- 3 min read
Picture a 13-year-old girl whose dreams were not of pop stars or fashion, but of the hidden wonders within petals and leaves. This girl, Sabah Al-Obaidi, turned her youthful passion for botanicals into Honey Rose (Ward Al-Asal)—a brand celebrated for its natural beauty and handcrafted care.
Founded in 2013 in Doha, Honey Rose is more than just a beauty line; it’s a legacy of natural beauty that continues to blossom and spread its roots across the Gulf region and the U.S. market, all under the visionary leadership of its founder, Dr. Sabah Al-Obaidi.
The Birth of a Passion
Dr. Sabah Al-Obaidi’s passion for natural beauty began at just 13 years old, when she experimented with natural oils, hair masks, and skincare ingredients. This early fascination laid the groundwork for what would become Honey Rose, a brand renowned for its dedication to crafting high-quality, all-natural skincare products suitable for diverse skin types.
More Than Skin Deep: The Multifaceted Expertise of Dr. Sabah Al-Obaidi
What truly sets Honey Rose apart is the exceptional background of its founder, Dr. Sabah Al-Obaidi. Dr. Sabah's journey is as multifaceted as the products she makes. With a bachelor’s degree in law from the Islamic University of Baghdad, she initially served as a teaching assistant at Baghdad's College of Law, specializing in inheritance, marriage, and divorce law. Her distinguished legal career even included service as a Sharia judge in Al-Zawraa Court. Yet her intellectual curiosity extended far beyond jurisprudence.
After her legal education, Dr. Sabah’s path pivoted toward her deeper passion for health and wellness. She earned a bachelor's degree in Unani Medicine from Ham Dard, New Delhi, followed by a master's and PhD in the pharmaceutical industry. This rare combination of legal precision, traditional herbal wisdom, and rigorous pharmaceutical science created the perfect foundation for developing naturally derived and highly effective products. Beyond research and manufacturing, Dr. Sabah is also a respected social media influencer, sharing valuable educational content on the use of herbs for health and beauty, inspiring many in the field.
Blooming in the Gulf
Word of Honey Rose's exceptional quality spread rapidly throughout the GCC countries. Consumers were drawn not just to the products' effectiveness but to Honey Rose's authenticity and clean beauty solutions. The brand’s rise mirrored a regional shift toward wellness-centric lifestyles, with consumers craving authenticity and the purity of the ingredients over flashy packaging. As owner of the Honey Rose company since 2013, Dr. Sabah personally oversees product development, ensuring that each item meets her exacting standards.
A New Frontier: Honey Rose Arrives in the USA
Building on its regional success, Honey Rose embarked on an exciting new chapter in 2023: expanding into the United States market. This strategic move introduced Dr. Al-Obaidi's unique, handcrafted creations to a new, eager audience known for its growing appetite for clean, natural, and effective beauty solutions. The warm reception confirmed Honey Rose's universal appeal, cementing its global natural skincare brand reputation.
Future Expansion
As Honey Rose prepares to ship its treasured formulations to every corner of the globe, it remains steadfast in its dedication to upholding the highest quality and sustainability standards. This expansion signifies a new chapter in the brand's journey and highlights its commitment to sharing its natural beauty philosophy on a global scale. Dr. Sabah now hosts workshops, sharing her expertise with beauty enthusiasts worldwide and creating a community centered around natural ingredients and botanical wellness. One thing is certain as we look to the future: Honey Rose will continue to blossom, spreading natural beauty one product at a time.
