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Every year, as nature blooms anew, Van Cleef & Arpels




Every year, as nature blooms anew, Van Cleef & Arpels pays it a poetic tribute. In 2024, five radiant pieces will be joining the Frivole jewelry collection, including a white gold 7-flower bracelet, a Between the Finger ring in rose gold, and an 8-flower ring that presents a dialogue between rose and white gold. The Maison’s savoir-faire – from selecting and matching the diamonds to the mirror polishing – showcases these sparkling corollas, which illuminate the skin with their sunny glow.


A garland of flowers on the wrist This year, the Frivole collection’s delicate, graphic flowers bloom on the white gold 7-flower bracelet with grace, glittering with close to three hundred diamonds. Selected according to the most stringent criteria, the gemstones shine in unison, gleaming intensely against the skin. The asymmetric design and the tilt of the curved heart-shaped petals echo the vitality of nature.


Glittering bouquets For the first time in the Frivole collection, an 8-flower ring poetically pairs rose and white gold with diamonds. Five white gold flowers, each meticulously positioned at different heights and paved with diamonds, dialogue with three rose gold ones accented by a central stone. The virtuosity of the Maison’s artisans is incarnated by the way in which the eight flowers are assembled on the ring, adorning the finger with a threedimensional bouquet. Mirror-polished rose gold intensifies the interplay of light and reflections, as if the ring were sparkling in the sunlight.


A radiant jewelry set This year, the Frivole collection reveals a new aesthetic of rose gold interspersed with diamonds. The corollas unfurl the soft shades of this precious metal on a pendant featuring a new size and earrings that cast a warm glow on the silhouette. One of the new creations, a Between the Finger ring, presents a subtle tête-à-tête between two mirror-polished rose gold flowers. The asymmetry of the motifs continues in the diamond settings, with one stone set in the heart of the smallest flower and three on the largest. The carefully selected diamonds set at the center of the motifs blend harmoniously with the myriad reflections of the mirror-polished gold. Like freshly blooming flowers, these new creations are precious additions to any set, and can be combined to suit any mood.


Savoir-faire at the service of brilliance

Perpetuating the Maison’s tradition of excellence, multiple forms of knowhow combine to bring the Frivole creations to life, and infuse them with shine and intensity. The mirror polish — a Van Cleef & Arpels signature technique since the 1920s — is carefully performed by hand on each piece in the Frivole collection to enhance its radiance. The craftsmen’s virtuoso hands ensure the light flows unimpeded over the creations, which gleam intensely against the skin as a result.


Reflecting the Maison’s high standards and taste in gemstones, the diamonds are chosen according to the highest criteria: D to F for color, and IF to VVS for clarity. The precious stones undergo a twofold selection process, both scientific and specific to Van Cleef & Arpels, based on over a hundred years of expertise. The mount is meticulously worked by the jeweler to ensure the precious metal is correctly prepared to receive the diamonds. Openings are cut into the 7-flower bracelet and 8-flower ring to let light pass through the gemstones and intensify their sparkle.




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